only a few years after cable television and its proliferation of news channels, notably CNN, Fox, and MSNBC, had fragmented the news spectrum. In the earlier era, when ABC, CBS, and NBC’s evening newscasts were dominant, average Americans consumed a lot of news, either in broadcast or in print. Although some Americans are consuming even more news today, the media scholar Johanna Dunaway wrote in 2016 that in a broader sense the “high-choice media system has been disruptive”:
It gives people the opportunity to find like-minded information outlets. Exposure to partisan news serves to reinforce bias. … For those who choose to reside in “echo chambers” that tell them what they want to believe, the effect is opinion polarization that can include outright disdain for “the other side.”12
The tendency of news consumers to retreat into those “echo chambers” – favoring news reporting that caters to their biases – has made these consumers susceptible to disinformation, or deliberately planted phony news. Perhaps journalists can help news consumers learn the techniques of “news literacy” to test the authenticity of what they are reading, watching, and hearing in the news spectrum.
As consumers have gone online for news, they have diverged in ways that present challenges for the journalists trying to inform them.
One trend has been the attraction of news on social media. The Pew Research Center found in 2020 that about one in five Americans get their political news primarily on social media – an audience similar in size to cable television’s (Fig. 1.2). After administering a current events quiz, Pew concluded that those who depend on social media “tend to be less likely than other news consumers to closely follow major news stories like the coronavirus epidemic and the presidential election … [and] to be less knowledgeable about these topics.”13
Another finding by Pew is that nearly twice as many Americans get their news on mobile devices – cell phones and tablets – as on desktops and laptops (Fig. 1.3).14 This too is a problem for news outlets trying to reach these consumers. “Mobile is different,” Johanna Dunaway wrote, and it is “not as news-friendly.” The mobile screen is smaller, connection speeds and load times can be a burden, and accessing the news can result in extra costs that users may not be willing or able to pay. “A conceivable result,” Dunaway wrote, “is a widening disconnect between those who are politically interested and those who are not.”15
Ethics in a Time of Change
In this turbulent environment, standards are still being forged for digital journalism. The decision process typically is about a feverish rush to post a news story before someone else does, or about an expedient solution to a shortage of staff or some other money‐related problem. Collectively, whether they realize it or not, the decision‐makers are creating a template for the future of journalism.
In the midst of so much change, we hear arguments that our professional principles must radically change as well.
To the contrary, this textbook contends that it is precisely in a period of technological transition that we should adhere to time‐honored principles.
“Ethical standards can’t be tailored to a specific delivery medium,” said Bill Marimow, former editor of The Philadelphia Inquirer. “Doing the right thing can’t be based on whether you’re reporting in print, on broadcast, or online.”16 Maureen Dowd of The New York Times wrote in a 2013 column emphasizing the importance of content over news‐delivery medium: “It is not about pixels versus print. It is not about how you’re reading – it is about what you’re reading.”17
Of course, journalism ethics evolves, as the profession demonstrated in formulating the newsroom ethics codes that proliferated during the second half of the twentieth century. That evolution continues in the digital age, but the evolutionary process is most successful if it is based on collaboration and shared experience, and if it reflects logic rather than reflex.
Unquestionably the new technology has brought new ethics challenges. In the old order, there was nothing like social media, in which journalists participate both as professionals and as private citizens. Still, traditional standards can guide us. For example, social media make it easier for journalists to gather facts and images from citizens who have witnessed and possibly photographed breaking news. But the time‐honored standard of verification still applies.
Irrespective of how the news is delivered, journalism still rests on three principles enunciated in The Elements of Journalism by Bill Kovach and Tom Rosenstiel: First, it is an independent act of gathering and disseminating information. Second, the practitioner owes first loyalty to the citizens who consume the news. Third, the practitioner is dedicated to truth‐seeking and a discipline of verification.
In the view of this textbook’s authors, those broad principles define journalism.18 The definition could serve as a job description for people who aspire to be journalists, provided they are committed to meeting the high standards that the definition implies. Such a person could be a staff member of a mainstream online, broadcast, or print organization – or a citizen blogger or Twitter user or anyone else who purports to report and comment on the news, even as a hobby.
This textbook’s purpose is to identify, discuss, and teach the ethics standards that dedicated journalists live by.
A Different Role for Journalists
Today’s news consumer can draw on a vast array of information sources. The day is long past when editors in a distant newsroom decided what information was worthy of passing along to the public, and what was not. “Journalists can no longer be information gatekeepers in a world in which gates on information no longer exist,” Cecilia Friend and Jane B. Singer wrote in Online Journalism Ethics.19
Twenty‐first‐century journalism requires a different interpretation of the gatekeeper role. A democratic society now depends on journalists to be its surrogates in sifting the huge volume of information available, testing it for accuracy, and helping citizens understand it. “Gatekeeping in this world is not about keeping an item out of circulation,” Friend and Singer wrote. “[I]t is about vetting items for their veracity and placing them within the broader context that is easily lost under the daily tidal wave of ‘new’ information.”20
In The Elements of Journalism, Kovach and Rosenstiel wrote that, in the new environment, a journalist must play the roles of Authenticator and Sense Maker. As Authenticator, the journalist works with audiences to sort through the different accounts of a news event and helps them “know which of the facts they have encountered they should believe and which to discount.” As Sense Maker, the journalist puts “events in context in a way that turns information into knowledge.”21
Although the technology for gathering and delivering the news has changed exponentially, the public’s need for reliable information is the same. Confronting a daily deluge of information, citizens who are deeply interested in current events will look for sources they can trust.
More than ever, they will depend on ethical journalists.
Notes
1 1 Lovelle Svart video diary, The Oregonian, Sept. 28, 2007.
2 2 Michael Arrieta–Walden in telephone interviews with Gene Foreman, Nov. 15 and Dec. 7, 2007.
3 3 Sandra Rowe in a telephone interview with Gene Foreman, Sept. 21, 2007.
4 4 John Carroll, Ruhl Lecture on Ethics, University of Oregon, May 6, 2004.
5 5 Bob Steele, “Why ethics matters,” Poynter,