Скотт Энтони

Подрывные инновации. Как выйти на новых потребителей за счет упрощения и удешевления продукта


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его рост. – М.: Альпина Паблишер, 2015.

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      Кристенсен К., Энтони С., Рот Э. Что дальше? Теория инноваций как инструмент предсказания отраслевых изменений. – М.: Альпина Паблишер, 2017.

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