to the stakeholders?
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61. Is it needed?
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62. Do you need different information or graphics?
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63. Who needs what information?
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64. How are you going to measure success?
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65. Where is training needed?
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66. What problems are you facing and how do you consider Customer media will circumvent those obstacles?
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67. What vendors make products that address the Customer media needs?
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68. As a sponsor, customer or management, how important is it to meet goals, objectives?
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69. What creative shifts do you need to take?
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70. Is the quality assurance team identified?
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71. How do you recognize an Customer media objection?
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72. For your Customer media project, identify and describe the business environment, is there more than one layer to the business environment?
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73. What extra resources will you need?
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74. Why is this needed?
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75. What are the Customer media resources needed?
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76. Are employees recognized or rewarded for performance that demonstrates the highest levels of integrity?
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77. To what extent does each concerned units management team recognize Customer media as an effective investment?
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78. What training and capacity building actions are needed to implement proposed reforms?
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79. What is the extent or complexity of the Customer media problem?
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80. Who defines the rules in relation to any given issue?
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81. Does your organization need more Customer media education?
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82. Why the need?
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83. What activities does the governance board need to consider?
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84. What needs to be done?
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85. What needs to stay?
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86. What tools and technologies are needed for a custom Customer media project?
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87. Are losses recognized in a timely manner?
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88. What Customer media problem should be solved?
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89. Are you dealing with any of the same issues today as yesterday? What can you do about this?
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90. Will a response program recognize when a crisis occurs and provide some level of response?
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91. What are the timeframes required to resolve each of the issues/problems?
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92. What do you need to start doing?
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93. Did you miss any major Customer media issues?
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94. To what extent would your organization benefit from being recognized as a award recipient?
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Add up total points for this section: _____ = Total points for this section
Divided by: ______ (number of statements answered) = ______ Average score for this section
Transfer your score to the Customer media Index at the beginning of the Self-Assessment.
CRITERION #2: DEFINE:
INTENT: Formulate the stakeholder problem. Define the problem, needs and objectives.
In my belief, the answer to this question is clearly defined:
5 Strongly Agree
4 Agree
3 Neutral
2 Disagree
1 Strongly Disagree
1. Has the Customer media work been fairly and/or equitably divided and delegated among team members who are qualified and capable to perform the work? Has everyone contributed?
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2. Has a high-level ‘as is’ process map been completed, verified and validated?
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3. Is the scope of Customer media defined?
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4. The political context: who holds power?
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5. What information should you gather?
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6. How do you manage unclear Customer media requirements?
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7. How do you keep key subject matter experts in the loop?
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8. What sort of initial information to gather?
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9. Are resources adequate for the scope?
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10. Are required metrics defined, what are they?
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11. What is out-of-scope initially?
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12. Are there different segments of customers?
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13. How do you gather the stories?
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14. What are the dynamics of the communication plan?
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15. What is a worst-case scenario for losses?
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16. Is the current ‘as is’ process being followed? If not, what are the discrepancies?
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17. How was the ‘as is’ process map developed, reviewed, verified and validated?
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18. Does the team have regular meetings?
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19. Scope of sensitive information?
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