Eva Illouz

The End of Love


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us live better lives, they have produced little or no understanding of what plagues our romantic lives collectively. Surely the myriad stories heard in the privacy of psychological consultation have a recurring structure and common themes that transcend the particularity of their tellers. It is not even difficult to guess the recurring theme and structure of the complaints voiced in those settings: “Why do I have difficulties forming or maintaining intimate, loving relationships?” “Is this relationship good or bad for me?” “Should I stay in this marriage?” What is common to the questions endlessly reverberated throughout continual all-invasive therapeutic advice in the form of counseling, workshops, or self-help books used to guide our life is a deep, nagging uncertainty about emotional life, a difficulty in interpreting our own and others’ feelings, knowing how and what to compromise about, and a difficulty in knowing what we owe others and what they owe us. As psychotherapist Leslie Bell put it: “[I]n interviews and in my psychotherapy practice with young women, I have found them to be more confused than ever about not only how to get what they want, but what they want.”6 Such confusion, common inside and outside the office of psychologists, is often taken to be the result of the ambivalence of the human psyche, the effect of a delayed entry into adulthood, or of a psychological confusion produced by conflicting cultural messages about femininity. Yet, as I show in this book, emotional uncertainty in the realm of love, romance, and sex is the direct sociological effect of the ways in which the consumer market, therapeutic industry, and the technology of the Internet have been assembled and embedded by the ideology of individual choice that has become the main cultural frame organizing personal freedom. The type of uncertainty that plagues contemporary relationships is a sociological phenomenon: it did not always exist, or at least not to this extent; it was not as widespread, at least not to this extent; it did not have the content it has today for men and women; and it certainly did not command the systematic attention of experts and knowledge systems of all persuasions. The puzzles, difficulties, and elusiveness that are the characteristics of many relationships and the source of psychological gloss are nothing but an expression of what we may call a generalized “uncertainty” in relations. That so many modern lives display the same uncertainty does not point to the universality of a conflicted unconscious but rather to the globalization of the conditions of life.

      This book is another installment in a two-decades-long study on the ways in which capitalism and the culture of modernity have transformed our emotional and romantic life. If there is a single tenet that my work on emotions has advocated for the last twenty years it is that the analysis of the disorganization of private, intimate life cannot come from psychology alone. Sociology has an immense contribution to make in its insistence that psychological experiences—needs, compulsions, inner conflicts, desires, or anxiety—play and replay the dramas of collective life, and that our subjective experience reflects and prolongs social structures, are, in fact, concrete, embodied, lived structures. A non-psychological analysis of the inner life is all the more urgent because the capitalist market and consumer culture compel actors to make their interiority into the only plane of existence that feels real, with autonomy, freedom, and pleasure in all its forms as guidelines for such interiority.7 While we may experience our retreat to individuality, emotionality, and interiority as sites of self-empowerment, we are in fact ironically implementing and performing the very premises of an economic and capitalist subjectivity, which fragments the social world and makes its objectivity unreal. This is why a sociological critique of sexuality and emotions is crucial to a critique of capitalism itself.