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utb 5656
[1]Eine Arbeitsgemeinschaft der Verlage
Brill | Schöningh – Fink · Paderborn
Brill | Vandenhoeck & Ruprecht · Göttingen – Böhlau Verlag · Wien · Köln
Verlag Barbara Budrich · Opladen · Toronto
facultas · Wien
Haupt Verlag · Bern
Verlag Julius Klinkhardt · Bad Heilbrunn
Mohr Siebeck · Tübingen
Narr Francke Attempto Verlag – expert verlag · Tübingen
Ernst Reinhardt Verlag · München
transcript Verlag · Bielefeld
Verlag Eugen Ulmer · Stuttgart
UVK Verlag · München
Waxmann · Münster · New York
wbv Publikation · Bielefeld
Wochenschau Verlag · Frankfurt am Main
[3]Thomas Bieger, Samuel Heer, Simon Kuster, Harald Tuckermann
An Introduction to Management Studies
Based on the St. Gallen Management Model
Haupt Verlag
[4]Thomas Bieger, Prof. Dr., full professor of business administration with special emphasis on tourism. Dean of the faculty of management at the University of St. Gallen (2003–2005). President of the University of St. Gallen (2011–2020).
Samuel Heer, Dr., lecturer for business administration and leadership skills at the University of St. Gallen, coordinator of business administration in the HSG Assessment Year.
Simon Kuster, M.A. HSG, lecturer and teacher for business education, PhD student at the Institute for Systemic Management and Public Governance, University of St. Gallen.
Harald Tuckermann, Prof. Dr., titular professor of management, vice-director of the Institute for Systemic Management and Public Governance, University of St. Gallen.
This book is congruent with the German version
(Einführung in die Managementlehre):
978-3-8252-5650-0 (Buch)
978-3-8463-5650-0 (E-Book)
1st edition: 2021
UTB number: 5656
ISBN: 978-3-8252-5656-2 (Print)
ISBN: 978-3-8463-5656-2 (E-Book)
detailed bibliographic data is available at the Deutsche Nationalbibliothek:
All Rights reserved.
Copyright © 2021 Haupt Berne
This book, including all of its parts, is protected by copyright. Every kind of use beyond the limits of the narrow restrictions of copyright law is not allowed without the explicit consent of the editor. Noncompliance to these restrictions are inadmissible and criminal. This applies equally for the duplication, translation, microfilming as well as for digital storage and subsequent processing of the book or any of its parts.
Typesetting: Die Werkstatt Medien-Produktion, Göttingen
Cover design: Atelier Reichert, Stuttgart
Preface
[5] Managing as a task and activity, management as an institution, and managers as actors are truly fascinating. Management carries both positive connotations — with design, responsibility, competition, and success — and negative ones — with mismanagement, excessive management salaries, or a lack of managerial responsibility.
Various developments shape today’s management:
– Professional management is gaining ground: not only in private-sector companies, but also in public administration, churches, and nongovernmental organizations. Managers are either undergoing further training or are being recruited from outside.
– The debate over management long focused on whether it is a science, a profession, or even an art for which people have a talent or not. Today, with the aforementioned development, management seems to be becoming more and more a profession in its own right, characterized by all the features of a professional community, such as its own language, habitus, values, and standards.
– Correspondingly, managers seem to be changing sectors a lot more than previously. In this context, the sector or industry seems to be losing importance as a reference point.
– Management is becoming ever more demanding given the increasing complexity of the global economy, trends in society, and the demands of the natural environment, technological change, and the associated increase in regulation. Today’s world is now often referred to as a “VUCA world,” characterized by volatility, uncertainty, complexity, and ambiguity.
– The call for integrative management is thus becoming louder. This integration is required with regard to various dimensions and tensions: from the concerns of different stakeholders to both the different functions in companies and the different time horizons of organizational development.
– [6] With management becoming increasingly important in all areas of the economy and society, and given the increasing need for integration, managers must meet ever greater requirements in terms of responsibility and sustainability. Accordingly, the vision of the University of St. Gallen, which has one of the largest management faculties in the German-speaking world, is: As a leading business university, we set global standards in research and teaching by promoting integrative thinking, responsible action, as well as an entrepreneurial and innovative spirit in business and society.
For these reasons, this book does not provide an introduction to business studies, which mainly rests on functional principles. Rather, this book provides an introduction to management, which addresses the specific challenges, fields of tension, and tasks of an integrative management approach. The book builds on the tradition of the St. Gallen management models, which have provided several generations of students with an intellectual map for classifying and addressing management challenges.
This book is a required reading for all first-semester students attending the assessment year at the University of St. Gallen. It thus complements the textbook Marketing Concept: The St. Gallen Management Approach, which explores (1) value creation as an objective and as a field of managerial activity and (2) how to design the value chain. The book at hand highlights the management and support processes that every organization needs in an appropriate form. It also embeds management in the organizational environment and its societal demands.
This book emerged from teamwork pursued online during the COVID-19 pandemic. Our goal was to supplement online lectures with a self-study book. Since this is an introductory textbook, it presents topics in simplified form for the sake of didactic clarity. Only the most essential references are provided. The book is available in German and English (the latter version is primarily a translation of the German text).
[7] We have divided this book into six chapters, each corresponding to six lecture modules dealing with two main topics:
1. Integrative Management and Management Models
2. Decisions and Communication
3. Strategy and Development Modes
4. Structure and Culture
5. Leadership and Governance
6. Environment and Interaction Issues
Every chapter