Successful Product Launch and Post ReviewPricingIntegrated MarketingProduct Development – Post Review
15 10 Summary – Connecting the DotsA Logical Process Flow
16 Index
List of Illustrations
1 Chapter 1Figure 1.1 Core Team – Product Development.Figure 1.2 Where Do Products Come From?
2 Chapter 2Figure 2.1 Where Do Ideas Come From? Figure by David TennantFigure 2.2 Product Lifecycle. Lumen Learning, viewed...Figure 2.3 Nokia Phone. Isaac Smith / UnsplashFigure 2.4 Apple iPhone. Michal Weidemann / Unsplash14Figure 2.5 Breakeven Point. Source: Corporate Finance...Figure 2.6 PD Process Flow. Credits: Diagram by David Tennant
3 Chapter 3Figure 3.1 Control Chart. Figure by David TennantFigure 3.2 Engineering Design Process. Figure by David TennantFigure 3.3 Engineering Model – Wind Turbine...Figure 3.4 Engineering Model – Bicycle Frame...Figure 3.5 Typical TV Remote. Erik-Mclean / UnsplashFigure 3.6 Speedometer Display. Figure by David TennantFigure 3.7 Ladder Warning Labels. Photo by David Tennant51Figure 3.8 Product Misuse Review.
4 Chapter 4Figure 4.1 Core Team – Product Development...Figure 4.2 Procurement Process. Figure by...Figure 4.3 Functional Corporate Organization. Figure by David TennantFigure 4.4 Matrixed Product Team. Figure by...Figure 4.5 Product Cash Flow.Figure 4.6 NPV Graph. Figure by David...Figure 4.7 Scope Change Request – Sample...
5 Chapter 5Figure 5.1 Concept to Action. Figure by David TennantFigure 5.2 Air Emissions Monitor WBS. Figure by David TennantFigure 5.3 Air Emissions Monitor Cost Summary. Figure by David TennantFigure 5.4 Traditional Product Development Project. Figure by David TennantFigure 5.5 Agile Hybrid Product Development Project. Figure by David TennantFigure 5.6 Developing the Vision Statement. Figure developed by David TennantFigure 5.7 Development of New Services Flowchart.117
6 Chapter 6Figure 6.1 Angel Investments 2019...Figure 6.2 Product Roadmap. Figure by David Tennant137Figure 6.3 US Patent Process. Figure by David Tennant
7 Chapter 7Figure 7.1 Manufacturing Flow. Figure developed by David Tennant153Figure 7.2 3D Printing. NEW DATA SERVICES / Unsplash157Figure 7.3 Manufacturing Robotics. Lenny Kuhne / Unsplash158
8 Chapter 8Figure 8.1 Sample Project Life Cycle. Figure developed by David TennantFigure 8.2 R&D Lab. ThisisengineeringRAE / UnsplashFigure 8.3 Risk Reviews are a Team Activity...Figure 8.4 Costs Vs. Time. Figure developed by David TennantFigure 8.5 Boiler Temperature Distribution...Figure 8.6 Change Request Review Process. Figure developed...Figure 8.7 Technology Advances in History. Diagram...Figure 8.8 Gate Reviews. Figure developed by David Tennant
9 Chapter 9Figure 9.1 Demand Vs. Price...Figure 9.2 Marketing Campaign.
10 Chapter 10Figure 10.1 Product Flow Summary...
List of Tables
1 Chapter 2Table 2.1 Largesr US Companies 1980 vs. 2020 Revenue.Table 2.2 Price and Margin Sensitivity for Solar Power Device.Table 2.3 Typical Costs Expended in Product Development.Table 2.4 Business Case Contents.Table 2.5 Marketing vs. Engineering Focus in New Product Development.Table 2.6 Truck Category Average Annual Miles.Table 2.7 Potential New EV Opportunities.Table 2.8 Utility Model EV costs.
2 Chapter 3Table 3.1 Description of Engineering Disciplines.
3 Chapter 4Table 4.1 Product Development Participants.Table 4.2 Roles and Responsibilities: Sample Assignments.Table 4.3 Action Item Log Sample.Table 4.4 Approaches to Work.Table 4.5 Sample Budget.Table 4.6 Sample Proforma Developed by David Tennant.Table 4.7 Simple Cash Flow.Table 4.8 NPV Calculation.Table 4.9 New Product Selection.Table 4.10 Stakeholders in Project X.
4 Chapter 5Table 5.1 Reasons Projects Fail.Table 5.2 Roles of the Project Manger Vs. Project Engineer.Table 5.3 Roles Differences of Traditional Vs. Agile PM..
5 Chapter 8Table 8.1 Sample of Large Publicly Held Companies.Table 8.2 Sample of Large Privately Held Companies.Table 8.3 Project Planning Activities.Table 8.4 Qualitative Risk Review of New Data Acquisition System.Table 8.5 Quantitative Risk Review.Table 8.6 Design Review Criteria – SampleTable 8.7 Sample Functional Specification No. 1.Table 8.8 Sample Functional Specification No. 2.Table 8.9 SWOT for Product Zed.
Guide
1 Cover
4 Table of Contents
8 Index
Pages
1 i
2 ii
3 iii
4 iv
5 v
6 vi
7 vii
8 viii
9 ix
10 x
11 1
12 2