P. Slefo, "Desktop and Mobile Ad Revenue Surpasses TV for the First Time," AdAge, April 26, 2017, http://adage.com/article/digital/digital-ad-revenue-surpasses-tv-desktop-iab/308808
13
. Steve Hasker, "The World According to Nielsen," April 30, 2014, https://www.youtube.com/watch?v=9O3vETqRW8I.
14
. Deloitte Center for Technology, Media & Telecommunications, "How the Pandemic Has Stress-Tested the Crowded Digital Home," 2021, https://www2.deloitte.com/content/dam/insights/articles/6978TMT-Connectivity-and-mobile-trends/DI_TMT-Connectivity-and-mobile-trends.pdf.
15
. Jack Loechner, "Media Consumption Grows, Enhanced by Internet," MediaPost (online resource for advertising professionals), June 11, 2015, https://www.mediapost.com/publications/article/251441/media-consumption-grows-enhanced-by-internet.html.
16
. Elihu Katz, Jay G. Blumler, and Michael Gurevitch, "Uses and Gratifictions Research," Public Opinion Quarterly 37, no. 4 (1973): 509–523.
17
. "Time Inc. Study Reveals That 'Digital Natives' Switch between Media Devices and Platforms Every Two Minutes, Use Media to Regulate Their Mood," press release, Business Wire, April 9, 2012, https://www.businesswire.com/news/home/20120409005536/en/Time-Study-Reveals-%E2%80%9CDigital-Natives%E2%80%9D-Switch-Devices. Участники давали письменное согласие на проведение эксперимента и получали денежное вознаграждение. Оборудование и камеры отключали, когда участники были на работе, во избежание разглашения конфиденциальной бизнес-информации. Анализ фокусировался на потреблении не связанного с работой медиаконтента. Рассматривались физиологические данные с посекундной разбивкой, а видеоданные по каждому взаимодействию с мультимедийными устройствами кодировались вручную специально обученными специалистами. Медиаресурсы делились на два типа: 1) нецифровые, или «традиционные», средства, включая телевизоры, радиоприемники, газеты и журналы; 2) цифровые мультимедийные средства, подключенные к интернету, включали в себя персональные компьютеры, ноутбуки, планшеты и смартфоны. Продолжительность периода медиавнимания определялась с учетом среднего времени, в течение которого одна медиаплатформа привлекала взгляд участника до его переключения на другую медиаплатформу.
18
. Brian Steinberg, "Study: Young Consumers Switch Media 27 Times an Hour," AdAge, April 9, 2012, http://adage.com/article/news/study-young-consumers-switch-media-27-times-hour/234008.
19
. Второе исследование также проводилось в районе Бостона. Оно финансировалось компанией Nielsen в интересах Council of Research Excellence, консорциума клиентов Nielsen.
20
. Mariam Arain et al., "Maturation of the Adolescent Brain," Neuropsychiatric Disease and Treatment 9 (2013): 449–461, https://dx.doi.org/10.2147%2FNDT.S39776.
21
. Marie E. Schmidt et al., "The Effects of Background Television on the Toy Play Behavior of Very Young Children," Child Development 79, no. 4 (2008): 1137–1151, https://doi.org/10.1111/j.1467–8624.2008.01180.x.
22
. Betsy Frank et al., "A (Biometric) Day in the Life: A Cross Generational Comparison of Media Platforms," White Paper, Time Inc., May 2013, https://www.innerscoperesearch.com/news_old/time_warner-whitepaper-2013.pdf.
23
. "The New Normal: Parents, Teens, and Devices around the World," Common Sense Media, October 1, 2019, https://www.commonsensemedia.org/research/The-New-Normal-Parents-Teens-and-Devices-Around-the-World.
24
. Eiluned Pearce, Chris Stringer, and R. I. M. Dunbar, "New Insights into Differences in Brain Organization between Neanderthals and Anatomically Modern Humans," Proceedings of the Royal Society B 280, no. 1758 (2013): 1–7, https://doi.org/10.1098/rspb.2013.0168.
25
. Chet C. Sherwood, "Are We Wired Differently?" Scientific American 319, no. 3 (2018): 60–63, http://doi.org/10.1038/scientificamerican0918–60.
26
. Robert T. Knight and Donald T. Stuss, "The Prefrontal Cortex: The Present and the Future," in Principles of Frontal Lobe Function, ed. Donald T. Stuss and Robert T. Knight (Oxford: Oxford University Press, 2002), 574.
27
. M. Marsel Mesulam, "Behavioral Neuroanatomy: Large-Scale Networks, Association Cortex, Frontal Syndromes, the Limbic System, and Hemispheric Specializations," in Principles of Behavioral and Cognitive Neurology, 2nd ed., ed. M. Marsel Mesulam (Oxford: Oxford University Press, 2000), 47–48.
28
. Joaquin M. Fuster, "Introduction," in The Prefrontal Cortex, 5th ed., ed. Joaquin M. Fuster (London: Academic Press, 2015), 8.
29
. Mesulam, "Behavioral Neuroanatomy."
30
. Michael Harre, "Social Network Size Linked to Brain Size: How and Why the Volume of the Orbital Prefrontal Cortex Is Related to the Size of Social Networks," Scientific American Mind, August 7, 2012, https://www.scientificamerican.com/article/social-network-size-linked-brain-size.