Alexander Metelev

Become Instagram Famous


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has its own budget for advertising and its own audience. A large brand probably will not ask a blogger with 10 thousand followers to advertise their product, just like an average online clothing store will not be advertised by a celebrity. The prices are all over the place on Instagram with starting numbers at around 300 rubles per post ($5). Usually ad price ranges between 1 and 10 thousand rubles ($15-$175) with most ads costing about 3—5 thousand rubles ($50-$90). Some accounts can make more than 30 thousand rubles ($500) from ads monthly. Alyona Esipova, a beauty blogger with more than 600 thousand subscribers on her Instagram account, makes roughly 300 thousand ($5200) rubles from advertising per month. Anastasia Volkova, a popular professional photographer with 400 thousand followers, asks for 50 thousand rubles (almost $900) per ad post. Celebrities also are not strangers to advertisement as additional source of income: Kseniya Borodina, Russian TV personality, demands 70 thousand rubles ($1200) per ad. The most expensive ads on Russian Instagram are on Ksenia Sobchak’s profile: she charges 250 thousand ($4300) per one ad.

      Paid account promotion: anyone can start promoting accounts, even with little to no experience. You only need an already popular account of yours and a couple of months to understand various specifics. In Russia, the price ranges from 5 to 20 thousand rubles ($90-$350). You can easily make 80 thousand rubles (roughly $1400) a month if you have 3 or 4 companies as your clients. You can promote profiles from anywhere, the promotion can even be automated for your convenience. For example, you have a profile called “prodvizhenie’ and it offers mass liking and mass following for fairly small prices: 100 rubles ($1.2) for 1000 likes or subscribers. Other services from prodvizhenie include profile promotion with creating target audience, hashtag selection and promoting accounts to top searched or most viewed. You can offer 3 service packs: Basic (1500 rubles, $25), Professional (3990 rubles, $70) and Gold (6990 rubles, $120). Your Instagram promotion account has 171 thousand followers: theoretically, your 10 clients would want you to mass like or mass follow their profiles, two clients purchased Basic packages and three purchased Professional packages and in that particular case, even with such timid numbers, it gives you 31500 rubles ($547) per month.

      Business advertising: for example, we have a profile dedicated to hand-made. A young woman really likes making toys, hand-made soap or she is really into scrapbooking. With Instagram she can turn her hobby into business by just creating a profile! So she makes an account under the name “tree4happy’ and it is dedicated to pyrography and she creates albums or books with hand-made decorated wooden covers. On average, the price can be 3000 ($50) rubles with 1 to 3 daily orders. Her favorite hobby would return in a monthly income of 50 thousand rubles ($900) and everyone wins!

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