is the first thing that shows others what type of content you create. Here are some general rules to design your blog-styled profile:
Photo quality. It is better to use professional photos for a blog. Do not use third-party logos and images even if your page is not created for profit purposes. According to statistics, profiles that represent real people gain more followers. A color scheme would also make your blog look more interesting: for that, your photos should have same color scheme or style.
Your Bio. Add as many information about you as possible, describe what you are doing on the platform, your contacts and general inquiries. All in all, open to your followers so that they know you can be trusted.
Your first post. Do not start your blog with soapy long stories about how you chose your business because it is likely that at this point nobody really cares. In the beginning it is better to set up a theme of your blog for your current and future followers.
Put as much effort as possible in making your content interesting, or else soon people will unfollow you and most likely will not come back. Here is some advice on how to create good posts:
– No long stories. Brevity is the soul of wit, and to Instagram it applies better than to anything else. People get tired reading long posts, usually they leave them mid-sentence or do not bother to start reading at all.
– Divide text into paragraphs. It is also good to divide each paragraph with space.
– Do not overburden your text with details. Most followers do not care about every single detail which led to the post, keep explanations at minimum and get straight to the point.
– Complete your text by attaching a photo. Each photo must be somehow related to your publication.
Public pages on Instagram and their peculiarities
You may compare thematic pages on Instagram to a web-magazine which collects posts related to certain interests, i.e. sport, fashion, music, cars, inspirational quotes or cooking. Most users thoroughly enjoy such pages: people like to look at nice pictures related to some activity, read interesting and insightful posts about that thing etc. It is quite easy to advertise via such pages while at the same time make it look natural and not distract users from the content.
Most popular niches already have popular public pages so it is not easy to become the most popular profile related to certain subjects. Besides, you would not attract as many followers when you talk about the same old thing. This is why you will have to invest a certain amount of time and be prepared for expenses which then, however, will be covered up with ad income.
Another type of thematic accounts is accounts related to a certain product. You can find various types of content there, both entertaining and meaningless posts and other ones which describe a product, its characteristics and price. For example, a person wants to sell vape kits and all the accessories related to it. To do so, they create a thematic page related to vape and post all types of content there – jokes, interesting facts and also occasional advertisements of their products or services. We have already discussed how Instagram became more than sharing platform for all types of pictures of food, cute cats or what you recently bought; now it is a large advertisement platform and using it that way will attract substantial income.
Designing a public page on Instagram
Unlike public pages on other social networks, such as Facebook or VK, Instagram pages are not separate types of profiles. They are the same accounts which use a different bio, different blogs or different posts. Here are some essential rules of designing a thematic account:
– Use keywords in your Username. Think of a simple yet memorable and creative username to your page. Ideally, people would look at that name and instantly associate it with what type of business you have.
– In Name Field, include what you think would describe your profile’s theme best; you can use emojis for that.
– Choose Profile Photo carefully. It should fit the theme and be of really good quality.
– Include all the information about your profile in Bio field. This is one of the most important parts of your account. For potential advertisers leave your business contacts and inquiries.
Celebrity Instagram accounts and their peculiarities
There are different “levels’ to fame on Instagram: it can be a celebrity that is famous in the city (from 1 to 10 thousand followers), in the country (from 50 to 500 thousand) or worldwide famous (more than 500 thousand followers).
A celebrity account is a personal page of a famous person (actor, dancer, singer etc.) which can be maintained by social media manager or a team of managers. In those profiles you will see news about celebrity’s activity, personal life or interesting facts about them and their life. Such accounts are suited well for advertisement but it requires thorough planning which should be developed considering a famous person that you represent and how he or she handles their Instagram account.
How to operate a celebrity Instagram account
Keep the account active and always make it interesting for the followers. You need to not only keep your current audience but also involve new users. An effective strategy for that is regular giveaways or any types of interactions which involve prizes.
Use hashtags to attract users. Do not put more than 3 to 5 hashtags in your publications and make sure they fit the description and are not just the most popular ones.
Publish new posts at peak activity time (from 5 to 9 PM according to most stats). Balance your publications and try to post actively but not too much. A good ratio is one post per 3 or 4 hours.
Talk to your followers but do not forget about the haters as well. Each celebrity has both and you can take different actions against the latter: you can ignore them, respond to them or block them. But talk to the former for as much as possible: answer fans questions, thank them, chat with them. It creates a good image for celebrity and leaves a good impression for both admirers and naysayers.
Pay attention to what photos you are posting. Do not post same or just very similar photos twice. Do not post too provocative and shocking pictures which may lead to controversy, unless you are intentionally do that in order to make people talk about you.
Analyze what photos your followers like more. For each celebrity there is a different image, and there is a certain one which your followers like better. For Russian users it is interesting when celebrities talk about their families and their personal lives while people from other countries prefer lifestyle photos, pictures from professional photoshoots and photos related to sports. Usually after a certain time with the audience the celebrities themselves know better what their fans like and what type of photos people would want to see from their idols.
Always include an interesting caption for any photo or video, do not hesitate and include English translations for your followers from all over the world (that is in case your comments and captions are not in English already).
Each celebrity has their own strategy on how to operate their famous account. Some stars almost exclusively promote their projects, some talk a lot about their personal life and others carefully mix both. There are many attributes that distinguish celebrity accounts and how they operate in comparison to common users.
Designing a celebrity account on Instagram
Usually, there are very little differences in how celebrity account looks comparing to other profiles. One exception is Bio where instead of long descriptions celebrities include their official websites or inquiries, as well as links to their new products or projects. A lot of celebrities include their agents’ contacts and