in developing your social network profile is to define your target audience.
You can combine defining your target audience with attracting more followers to your page. If you want to get more followers naturally you need to be active on your profile and outside of it, upload frequently, like and comment both your followers and random people. Alternatively, you can use automation services to grow your followers count.
Keep your account active at all times and be regular with your publications. Maintain a schedule, balance between frequent and seldom posting. There are various activity charts created by more experienced advertisers that allow you to define the best time for publications and maintain your timetable better.
After a while, when the goal of creating your page is more or less fulfilled and the income from it is stable, you may hire an account manager for further promotion and keeping your profile active. Hiring a manager is important for entrepreneurs who value their time and can manage passive income.
For many advertisers one of the biggest dangers is the suspension of their profiles. If you do not want all your work to be for nothing, always be careful with what kind of ads you publish. For example, promoting alcohol and tobacco products is usually very risky. For each ad there must be thorough overview with background checking and knowing exactly what type of product is being advertised.
There are different general methods to grow your follower count. Some of them are:
Follow different communities of people and public pages. For more efficiency you need to be especially active on Instagram, engage in discussions, like and leave comments, follow people and so on. Your profile will be more recognized and attractive for people to visit. The downside is overwhelming amount of posts in your feed after following a lot of people.
Be more active in communicating with users. Many new users engage more with those who are genuinely interested in them, you can express that interest by liking and leaving original and nice comments. With such comments users will be motivated to visit commenter’s profile so it is better to have an already established and developed profile.
Always respond to comments in time and do not leave any comments without answers. For real people it is essential to be genuine, answer their questions, thank them for compliments etc. The sincerer and more interesting discussions you have on your profile, the more users will be curious to follow you. Think of your comments and consider every detail before posting them.
Think of interesting questions and conversation topics for your followers. Any popular profile has to keep users involved. For any publications that do not include advertisement, and those publications you must have, come up with thought-provoking text and offer your followers a follow-up question which they would want to discuss in comments.
Integrate your profile with Facebook profile. With connecting your Facebook business account you can double your traffic and viewership which results in getting more followers on both platforms.
Bio is essential. Whenever your visitors see informative and thorough information about your business they get to know you better and trust you more.
Take nice and unique photos, make them colorful and charming. Discovering something new and memorable is always great so if you want to stay relevant keep your photo bank diverse, put a lot of effort into your photography and do your best at resonating with viewers. Having said that, the amount of selfies should be as minimal as possible.
Business accounts usually make decent income starting from 2000 real targeted followers without including bot followers, spammers or other business accounts. From that point the success of your profile is up to you and your personal approach.
The growth of Instagram over the years
In 2017, Instagram reached 700 million monthly active users. Comparing to previous years almost 100 million users joined to the usual growth ratio in 2017. To put this in perspective, from the launch in 2010 the platform with all its popularity managed to reach 100 million monthly active users only by February 2013. In March 2014 the amount of users reached 200 million and afterwards it kept growing with a ratio of 100 million people more for each 9 months. The trend changed in December 2016 when Instagram reached 600 million users and then it took only 4 months to get 100 million more and reach the milestone of 700 million users by the end of April 2017.
In terms of functionality Instagram constantly develops and adds more and more functions with regular updates across all mobile phone OS. A recent Android update added an offline more for the world regions without constant Internet connection. It is more than likely that in the following year the amount of users will grow once again and finally reach 1 billion mark.
According to the statistics, only 22 million of Instagram users are from Russia.
What Instagram features were added in 2017
In 2017, Instagram introduced more features and released more updates that ever before. Most of those updates made Instagram even better and easier to use. Common users are always intrigued by new types of content and for entrepreneurs they are helpful in expanding the range of promotion tools.
Instagram Stories were introduced on summer 2016 and made Instagram even more popular and serviceable. From there on out Stories received several updates, developers constantly add new features and quirks to it without any signs of stopping.
Here is how content promotion on Instagram changed in 2017:
As a part of Instagram Stories, live video functionality was added, allowing users to broadcast themselves live while other users can leave likes and comments to the video. Additionally, a viewer count displays the amount of viewers. After Live feature was introduced it received further updates, which included saving live videos to your phone and adding previous broadcasts to Stories where users can watch them in case they missed it live. A lot of customers really enjoy live broadcasts and they can help you with establishing a better connection with your audience.
Gallery feature allows to create a single post with up to 10 swipeable photos and videos in it. It was first introduced in 10.9 update for Android and iOS. The update was very well received by users.
In 2017 more new features and tools were added to Stories which allowed to attach augmented reality stickers, use brushes, add temperature, geolocation and timestamps to them. Other features include:
– hands-free feature which allowed to press Record once instead of holding it to record videos;
– more than one text addition to the Stories;
– for iPhone users a Stories gallery was introduced which allowed to see all Stories from their followers over the past 24 hours;
– disappearing photos and video function;
– rewind feature;
Finally, augmented reality face filters were introduced akin of Snapchat face filters, which allowed to create even more unique photos and selfies.
Why Instagram is such a big platform for advertisement and why every business should go public and start advertising on Instagram
A lot of people associate Instagram with the audience of pesky teenagers who share tedious selfies with each other and nothing else. But for more experienced entrepreneurs Instagram is the platform with endless opportunities in business promotion which helps marketing their products and services by exposing them via their business accounts.
Here are some arguments indicating that Instagram is already the biggest advertising platform out there and why all types of businesses need to pay close attention to it:
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