FeldmannPresident, AchieveLead Researcher, The Millennial Impact Project “Generation Impact is a masterful compendium of stories, interviews, and survey data that informs us all about the who, the how, and the why of next generation philanthropy. It is an important reference for multigenerational families and their advisors as they address the “now generation” of donors and their unique “tool boxes” of strategies. I particularly found the real life stories in their own words helpful to understand the alignment of the personal, professional, and philanthropic lives of Gen X‐ers and Millennials. Sharna and Michael have written a well‐documented and seminal book characterized by enthusiasm for the future of family philanthropy as seen through the lens of the next generations. At the same time, they honor the legacy of multigenerational family philanthropy.” “Even though the book looks at next‐generation donors in the USA, most of the trends described in this overdue book can also be found in Europe and around the globe. There will always be cultural differences in giving but overall the book reflects the international perspective, the global connectedness that influences the actions of this next generation. The stories of this book will be a reference of identity for many.” “Generation Impact shows how next gen donors tick, why and how they want to give, and keep giving. The next generation of major donors will change the world like no other philanthropists in history. That is a global movement. From New York to São Paolo, I can attest that Goldseker and Moody's snapshot of next gen donors is on point.”
SHARNA GOLDSEKER
MICHAEL MOODY
Copyright © 2017 by Sharna Goldseker and Michael Moody. All rights reserved.
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ACKNOWLEDGMENTS
First and foremost, thank you to the hundreds of next gen donors – the majority of whom are presented anonymously – who are at the heart of this book. A project like this goes nowhere without your willingness to open up to us, to reflect candidly on your hopes and fears, your dreams and difficulties. Thank you for trusting us. We hope we did you justice.
Special thanks to the 13 individuals who agreed to step out from behind the curtain and be featured in the book. Not only did you give so much of your time during the various stages of the writing and editing process, but you did so in a collaborative spirit. We hope this endeavor shines a spotlight on the issues you care about and encourages others to deploy the innovative strategies you have courageously offered. Thank you for being leaders of the next – and the now – generation.
Whether responding to the survey or sitting down for a long interview, the next gen donors profiled here took their integral role in this book seriously, like they are taking their outsized philanthropic responsibility and opportunity seriously. Candidly, many people asked us during our work on this project if these rising donors were really as earnest as we claimed. We think the evidence for this is clear as you read through the book. You will see their authentic generosity, sincerity, and even vulnerability in these pages, in what they say about themselves and their giving, and in their willingness to share with others. Both their hearts and minds are committed to helping solve problems that trouble us all.
An ambitious effort like this, taking significant time and energy over several years, requires resources, patience, and continual support from our core partners.
Sharna is grateful to Charles Bronfman, the late Andrea Bronfman, Jeffrey Solomon, and John Hoover from the Andrea and Charles Bronfman Philanthropies (which sunset in 2015) for their belief in her and their initial investment in 21/64, which inspired her work on this book. She also thanks the current board of 21/64, Inc., including John Hoover, Dorian Goldman, Marvin Israelow, Jennifer Grubman Rothenberg, and Gail Norry for their encouragement and support of her leadership, the team, and the organization's mission.
Michael thanks the supporters of his work as the Frey Foundation Chair for Family Philanthropy at the Dorothy A. Johnson Center for Philanthropy, especially the Frey Foundation and Grand Valley State University. The leadership of the center and the university took the long view and gave him both the space and the encouragement to see this project through. Special thanks to Dean George Grant, Kyle Caldwell, Paul Stansbie, and the late, great Jim Edwards.
We want to thank those early and committed funders whose support enabled the research, development, and production of this book, including Andrea and Charles Bronfman Philanthropies, Max M. and Marjorie S. Fisher Foundation, Shelley and Sheldon Goldseker, Tarsadia Foundation, Tecovas Foundation, and the Youth Philanthropy Connect program of the Frieda C. Fox Family Foundation. Thank you to the Bill & Melinda Gates Foundation for allowing this new knowledge to be widely distributed to the philanthropic community and many other audiences, in the hopes that it can advance and expand effective multigenerational giving.
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