Goldseker Sharna

Generation Impact


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10

The 2016 U.S. Trust Study of High Net Worth Philanthropy (U.S. Trust and Indiana University Lilly Family School of Philanthropy, 2016). John J. Havens, Mary A. O'Herlihy, and Paul G. Schervish, “Charitable Giving: How Much, By Whom, To What, and How?,” in The Nonprofit Sector: A Research Handbook, ed. Walter W. Powell and Richard Steinberg, 2nd ed. (New Haven, CT: Yale University Press, 2006).

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Havens and Schervish, Golden Age. Note that the $59 trillion figure does not include the full value of assets transferred during the family members' lifetimes, so the total transfer is likely to be higher. Also, this estimate is based on fairly conservative economic projections for the coming decades. Much more wealth could be transferred, in the end.

12

This complex picture of the Gen X and Millennial generational personalities emerges from the considerable cultural commentary and limited scholarly research on these generations. See, for instance, Paul Taylor, The Next America: Boomers, Millennials and the Looming Generational Showdown (New York: PublicAffairs, 2014); Jean Twenge, Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled – And More Miserable Than Ever Before, Revised and Updated Edition (New York: Atria, 2014); Neil Howe, “Generation X: Once Extreme, Now Exhausted,” Forbes, August 27, 2014; Joel Stein, “Millennials: The Me Me Me Generation,” Time, May 20, 2013; Christine Henseler, ed., Generation X Goes Global: Mapping a Youth Culture in Motion (New York: Routledge, 2012); Paul Taylor and Scott Keeter, eds., Millennials: Confident. Connected. Open to Change, (Pew Research Center, 2010); Bernard Rosen, Masks and Mirrors: Generation X and the Chameleon Personality (Westport, CT: Praeger, 2001); Neil Howe and William Strauss, Millennials Rising: The Next Great Generation (New York: Vintage Books, 2000).

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There is some emerging evidence that, on the whole, Gen Xers and Millennials are giving slightly less than previous generations at the same time in their lives. But this finding is for people of all levels of wealth in these generations, not those at the top end. Interestingly, this finding also seems to be true for men only, not women. See Women's Philanthropy Institute, WomenGive16 (Indiana University Lilly Family School of Philanthropy, 2016). As the Appendix shows, two‐thirds of our survey and interview samples were women.

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Our focus in this book is on the next gen donors who are most active and reflective about their giving at this stage in their lives. See Chapter 12 and the Appendix for the implications – positive and negative – of this limitation of our study.

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This book builds on our widely cited 2013 report: 21/64 and Dorothy A. Johnson Center for Philanthropy, Next Gen Donors: Respecting Legacy, Revolutionizing Philanthropy (2013); it's available at nextgendonors.org. The report was discussed in articles, blogs, and op‐eds published in the New York Times, Forbes, Chronicle of Philanthropy, Stanford Social Innovation Review, Huffington Post, Alliance, and elsewhere. For summaries we wrote at the time, see Sharna Goldseker and Michael Moody, “Young Wealthy Donors Bring Taste for Risk, Hands‐On Involvement to Philanthropy,” Chronicle of Philanthropy, May 19, 2013, and Amy Clarke et al., “What do the next generation of major donors want?,” Alliance 18(4) (December 2013).