CHAPTER ONE A LICENCE TO LOSE MONEY
The Problems of Owning The Times; the Thomson Sale and the Murdoch Purchase
I
On 22 October 1980, in its one hundred and ninety-sixth year, The Times was put up for sale. It would be closed down if no suitable buyer secured a deal before 15 March – the Ides of March. Staff received notice that their contracts were being terminated.
Superficially The Times was a prize, but few who had studied the accounts would have thought so. It resembled the sort of Palladian mansion still occasionally offered for sale through the pages of Country Life. Despite the odd seedling protruding from the cornicing, the exterior still looked magnificent and the asking price seemed preposterously low. But those enquiring beyond the inventory of rare and exotic contents (to be auctioned separately) soon discovered why the previous owners no longer felt able to comply with the conditions of this national treasure’s preservation order. The lead had come away from the roof, the attic floorboards had collapsed and damp enveloped what had once been a ballroom. The costs of upkeep would be punishing and, with little prospect of a change of usage permit, the likely revenue insufficient. On hearing the news that The Times was for sale, the reaction of Rupert Murdoch, the owner of the Sun and the News of the World, was reported in the press: ‘I doubt whether there will be any buyers.’1
It was certainly a bad sign that the share price of the Thomson Organisation, The Times’s owner, soared by £40 million on the announcement that it was offloading its flagship paper. This was particularly alarming since for sale was not only The Times and its three smaller circulation supplements but also the Sunday Times, a paper that had been profitable for seventeen out of the past twenty years. But the Sunday market leader had lost 300,000 copies through industrial action the weekend before Thomson’s announcement that it was for sale. It had lost 800,000 the weekend before that. No newspaper that lost five million copies in a year as a result of the action of those employed to print it could realize its potential.2 Together, the papers – The Times, the Times Literary Supplement, the Times Educational Supplement, the Times Higher Education Supplement and the Sunday Times – that comprised Times Newspapers Limited (TNL) had made after-tax losses of £18.8 million in 1979 and £14.5 million in 1980.3 In the same interview in which he declared little interest in picking up the bill, Rupert Murdoch was quoted as describing TNL as a ‘snake-pit’.
It was hard to see what hard-headed businessman would leap at the opportunity to enter this environment. Certainly, there would be bidders with an interest in either asset stripping or wanting to turn The Times into a private toy. Middle Eastern backers expressed interest but, as Sir Richard Marsh, chairman of the Newspaper Publishers’ Association (NPA), indelicately put it: ‘I think [the idea of] The Times being owned by somebody in the Lebanon would be a joke.’4 Nearer home, there were some circling sharks, among them Robert Maxwell, James Goldsmith and Tiny Rowland, to whom the Thomson board were simply not prepared to sell the paper at any price.5
In Westminster there was cross-party alarm. Michael Foot, the Deputy Leader of the Labour Party, who had once been one of Beaverbrook’s sharpest pens, declared ‘every journalist in the country, I would think, would be deeply shocked at hearing the news’ that The Times was for sale or closure, adding: ‘undoubtedly this has created a crisis of major proportions for the free press in Britain’.6
The mood in the non-parliamentary wing of the Labour Movement was also glum. Meeting the members of the Thomson board two days after the announcement of the sale, Joe Wade, general secretary of the National Graphical Association (NGA) print union, whose members made up much of the skilled print labour force at TNL, said that the news ‘had wonderfully concentrated people’s minds’ and that in the last forty-eight hours he had been able to obtain a number of guarantees of continuous production. This was surprising. During 1978–9, his union had preferred to witness TNL’s papers being taken off the streets for eleven months rather than make concessions to its management. The shutdown of the papers had cost Thomson £40 million and ended only when management crumbled at the first sight of union guarantees that subsequently proved worthless. But now that his supposed antagonists appeared to be quitting the field, Wade changed his tune: ‘the Unions would prefer the Times titles to remain with The Thomson Organisation – better the devil you know’. The thirteenth-hour loyal protestation, if that is what it was, had come too late. The decision to sell was irrevocable. Wade unhelpfully commented to the press: ‘the unions frankly had grave doubts whether a realistic proposition would emerge for the transfer of the titles to a new owner’.7
In a rare moment of unity, the editor of The Times agreed. William Rees-Mogg had been in the chair since 1967, having been appointed shortly after Roy Thomson’s purchase of the paper from the Astor family. His father was a Somerset squire, but he was brought up in the Roman Catholic faith of his American mother, a former actress who in her day had performed alongside Sarah Bernhardt. Sent to school at Charterhouse, his precocious abilities won him a Brackenbury scholarship to Balliol College, Oxford, where he was at ease with the college’s temporal traditions; he was elected president of the Oxford Union. On going down, he worked first for the Financial Times and then at the Sunday Times as its deputy editor. He was still only thirty-eight when he became editor of The Times. Under his editorship the paper had continued to play to its strengths – in particular the authority of its comment and reflection on world events – while continuing to lag behind the Daily Telegraph in the breadth and immediacy of its home news coverage. In particular, Rees-Mogg had maintained the high standard of Times leader articles, the most memorable of which were his own work. As a seasoned commentator of the period put it with regard to Rees-Mogg’s paper: ‘One found oneself every morning in the company of a civilized, slightly barmy, humorous, usually gentle, intelligence, whose most stimulating characteristic was its unpredictability.’8 This last facet was now to make itself evident as Rees-Mogg decided that it had fallen to him – with the journalists around him – to save The Times.
No sooner had the news of the sale broken than Rees-Mogg summoned his editorial staff. As many of the 330 full complement as could crowded around. His deputy, Louis Heren, described the occasion as ‘almost like a revolutionary commune’.9 If a ‘person of good character and quality’ wanted to buy the papers then that would be acceptable, Rees-Mogg declared. But merely switching ownership from one press baron to another should not be the ‘plan to save our future’. Thomson was offering The Times and Sunday Times for sale together as a package. This, Rees-Mogg argued, was a mistake. If anything was now clear it was that the two papers were ‘by their natures so different that neither paper is good for the other’. Not only did they have incompatible audiences, ‘the industrial logic which put the Sunday Times and The Times together was mistaken industrial logic’. In any case, ‘if the Thomson family were not able to master this business why should any other individual be any more successful?’. With the example of Le Monde, which was run by a journalists’ cooperative, the editor proposed bringing the already-formed staff group known as Journalists of The Times (JOTT), together with managers, as minority shareholders in a consortium supported by a variety of financial backers. Together they would buy the paper.10
It was a bold idea. Some found the editor’s newfound conversion to worker participation perplexing, but others were enthusiastic. The paper’s Whitehall correspondent,