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Badania marketingowe. Rozdział 4

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najbardziej odpowiada cechom autora badań. W praktyce stosuje się następujące rozwiązania:

      • pierwsze pytanie kwestionariusza powinno być dla respondenta łatwe i wzbudzić jego zainteresowanie,

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

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