Gerardus Blokdyk

Digital Customer Experience A Complete Guide - 2020 Edition


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maps needed to account for the different types of inputs?

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      114. Has the direction changed at all during the course of Digital customer experience? If so, when did it change and why?

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      115. What sort of initial information to gather?

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      116. What is out-of-scope initially?

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      117. Has the Digital customer experience work been fairly and/or equitably divided and delegated among team members who are qualified and capable to perform the work? Has everyone contributed?

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      118. Do you have a Digital customer experience success story or case study ready to tell and share?

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      119. What was the context?

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      120. Is there a Digital customer experience management charter, including stakeholder case, problem and goal statements, scope, milestones, roles and responsibilities, communication plan?

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      121. Do the problem and goal statements meet the SMART criteria (specific, measurable, attainable, relevant, and time-bound)?

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      122. Is the team equipped with available and reliable resources?

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      123. What is the scope of the Digital customer experience work?

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      124. What are the Digital customer experience tasks and definitions?

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      125. Are resources adequate for the scope?

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      126. Is the team sponsored by a champion or stakeholder leader?

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      127. Is data collected and displayed to better understand customer(s) critical needs and requirements.

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      128. What scope do you want your strategy to cover?

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      129. Is the work to date meeting requirements?

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      130. What is the definition of success?

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      131. What intelligence can you gather?

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      132. Is Digital customer experience linked to key stakeholder goals and objectives?

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      133. Is there a completed SIPOC representation, describing the Suppliers, Inputs, Process, Outputs, and Customers?

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      134. How do you keep key subject matter experts in the loop?

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      135. Is full participation by members in regularly held team meetings guaranteed?

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      136. Are there different segments of customers?

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      137. What is a worst-case scenario for losses?

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      138. Has a high-level ‘as is’ process map been completed, verified and validated?

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      139. What constraints exist that might impact the team?

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      140. What critical content must be communicated – who, what, when, where, and how?

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      141. What is the definition of Digital customer experience excellence?

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      142. Have the customer needs been translated into specific, measurable requirements? How?

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      Add up total points for this section: _____ = Total points for this section

      Divided by: ______ (number of statements answered) = ______ Average score for this section

      Transfer your score to the Digital customer experience Index at the beginning of the Self-Assessment.

      CRITERION #3: MEASURE:

      INTENT: Gather the correct data. Measure the current performance and evolution of the situation.

      In my belief, the answer to this question is clearly defined:

      5 Strongly Agree

      4 Agree

      3 Neutral

      2 Disagree

      1 Strongly Disagree

      1. What would it cost to replace your technology?

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      2. What do people want to verify?

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      3. How will you measure your Digital customer experience effectiveness?

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      4. When are costs are incurred?

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      5. What causes innovation to fail or succeed in your organization?

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      6. What are your operating costs?

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      7. What is the total fixed cost?

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      8. Do you have an issue in getting priority?

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      9. How can you measure Digital customer experience in a systematic way?

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      10. Which costs should be taken into account?

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      11. How is the value delivered by Digital customer experience being measured?

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      12. What tests verify requirements?

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      13. Do you have a flow diagram of what happens?

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      14. What are your primary costs, revenues, assets?

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      15. Who should receive measurement reports?

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      16. What are the types and number of measures to use?

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      17. How can you reduce costs?

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      18. Are there any easy-to-implement alternatives to Digital customer experience? Sometimes other solutions are available that do not require the cost implications of a full-blown project?

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      19. What causes investor action?

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      20. What are the strategic priorities for this year?

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      21. How will costs be allocated?

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      22.