Lisa Welchman

Managing Chaos


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Dissemination

       Identifying Standards Authors

       Finding the Experts: Input vs. Decision-Making

       Input and Decision-Making Exercise

       Summary

       CHAPTER 6

       Five Digital Governance Design Factors

       The Five Factors

       Factor 1: Corporate Governance Dynamics

       Factor 2: External Demands

       Factor 3: Internet and World Wide Web Governance

       Factor 4: Organizational Culture

       Factor 5: The Nature of Your Digital Presence

       Don’t Give Up

       Summary

       CHAPTER 7

       Getting It Done

       Identifying a Sponsor and an Advocate

       Populating the Design Team

       Starting the Design Effort

       At Last—Implementing the Framework

       Summary

       CHAPTER 8

       The Decision To Govern Well

       Reason One: The Transformation Is Too Hard

       Reason Two: We’re Too Important to Fail

       Reason Three: We’re Too Profitable to Fail

       Reason Four: Difficult People

       Moving Forward in Less Than Ideal Circumstances

       Internal Alignment

       Quantify the Risk

       Emphasize the Business Opportunity

       Summary

       PART II: CASE STUDIES

       CHAPTER 9

       Multinational Business-to-Business Case Study

       Pre-Framework Dynamics

       Our Overall Framework Recommendation

       Digital Team Findings and Recommendations

       Digital Strategy/Governance Advocacy Findings and Recommendations

       Digital Policy Findings and Recommendations

       Digital Standards Findings and Recommendations

       After the Framework Definition

       CHAPTER 10

       Government Case Study

       Pre-Framework Dynamics

       Our Framework Recommendation

       Web Team Findings and Recommendations

       Web Strategy and Governance Advocacy Findings and Recommendations

       Web Policy Findings and Recommendations

       Web Standards Findings and Recommendations

       Two Years Later

       CHAPTER 11

       Higher Education Case Study

       Pre-Framework Dynamics

       Our Overall Framework Recommendation

       Digital Team Findings and Recommendations

       The Core Team

       Digital Strategy Findings and Recommendations

       Digital Policy Findings and Recommendations

       Digital Standards Findings and Recommendations

       What Happened After We Left

       CODA

       You—This Time Next Year

       Index

       Acknowledgments