Other Data Help Interpret and Qualify Eye Tracking Findings
Collecting Other Data in Eye Tracking Studies
Verbal Protocols and Eye Tracking
Concurrent vs. Retrospective Verbal Protocol
Which Protocol to Use with Eye Tracking?
Memory Cues to Help with Retrospection
How Good Is the Gaze-Cued Retrospective Verbal Protocol?
Advantages of Targeted Probing
Eye Tracking Measures
There Are More Eye Tracking Measures Than You May Think
Interpretation Depends on Goals and Stimuli
No Participants, No Study
Recruiting Trackable Participants
So, How Many Participants Do I Really Need?
Sample Size for Formative Studies
Sample Size for Summative Studies
It’s Tracking Time!
Participants’ Awareness of Being Eye Tracked
PART IV: ANALYSIS AND REPORTING
Data Extraction and Preparation
Drawing Areas of Interest (AOIs)
Extracting Measures and Exporting Data
Eye Tracking Data Visualizations
Classification of Visualizations
Qualitative Data Analysis
Visualizations for Qualitative Analysis
No Hard-and-Fast Rules, Sorry!
Target Search Analysis Framework