Don’t Be the World’s Best-Kept-Secret
How Are You Exuding Your Brand?
15 CREATE YOUR REAL-WORLD COMMUNICATIONS
16 UNDERSTAND YOUR ONLINE REPUTATION
17 LEVERAGE LINKEDIN, FACEBOOK, AND TWITTER
18 BUILD YOUR BRAND ON THE WEB
INTRODUCTION
Control Your Destiny!
KNOW. SHOW. GROW!
Your fast track to becoming an influential, indispensable, and incredibly happy executive starts here.
Why? Because 3D personal branding unlocks your full potential, freeing you to give your best and be your best. Your 3D personal brand is YOU—a clarified, confident, and compelling you—you with a unique promise of value. Your personal brand is your trusted reputation; it’s what people can expect from you, always. It’s at the intersection of what’s authentic to you, what differentiates you from your peers, and what influences those who are making decisions about you.
3D personal branding allows you to reap happiness, fulfillment, and success—to live in fabulous 3D—in your work, in your life, and in your world. And a workforce of authentically branded employees is good for your company, too—it helps your company grow stronger, more authentic, and more trusted. Building your brand can help you achieve all of that and more—if you have the courage to ditch, dare, and do!
3D personal branding is purposeful and magnetic. It’s never spin, but it is strategic. It helps the people who need you to find you. And in a world where decision-making is increasingly complex and swift, your personal brand is your career compass, guiding you to your true north, simplifying decision-making into one profound question: Is this on-brand for me?
Is 3D personal branding for you?
Do you want to be comfortably, confidently, and authentically YOU—always and everywhere?
Are you burning to do something different but don’t know what it is? Or do you just want more of the great work and life you already have? Has success at the top of the pyramid eluded you or come too slowly? Or are you there but finding that the top is not what you expected?
Do you want to make your teams great and your company greater? Are you famous within your organization but faceless outside of it? Are you a hero to your team but feel like you’re just not on the radar of the people who can help you attain your goals? Are you the iconic square peg in a round hole, but your boss doesn’t know it and keeps promoting you into wrong-fit positions?
Are you struggling with work-life balance? Are you a mom or dad trying to be the best you can be at work while doing the best you can at home? Or are you a stay-at-home parent or care-giver recalibrating your life while building your skills and visibility for re-entry?
Are you working around the clock, sacrificing precious personal or family time to protect your position in an uncertain economy, yet still feeling like you’re tottering on the edge of the precipice? Or are you unexpectedly unemployed or underemployed—unsure