LinkedIn Ads
Best Practices of LinkedIn Networking
Benefits of LinkedIn Premium Accounts
Checklist, Step 6: LinkedIn
Success Spotlight: Waterside Client Ed Tittel
Chapter 7: Inform, Educate, and Entertain: The Power of Personal Appearances
Short Talk vs. Long Speech
Personal Appearance Options
Advantages of Live Personal Appearances
Personal Appearances Strategy
Personal Appearance Opportunities
TV and Internet Interview Opportunities
Best Practices for Teaching and Training
The Simple Course Format
Teaching and Training Strategy
Get Speaking Practice
Types of Online Teaching and Training
Creating a Webcast
How to Create a Teleseminar
How to Create a Webinar
Types of Live Teaching
Live Speaking Strategy
The Simple Author Short Speech Format
Checklist, Step 7: Personal Appearances
Success Spotlight: Waterside Client Jay Elliot
Chapter 8: Create Your Article Bank: Original, Excerpted, Repurposed Variations
Everyone Is Now a Journal Publisher on the Web
Advantages to Writing Articles
Choosing Topics for Original Articles
Types of Articles
Article-Writing Strategy
Always Include Your Byline
Best Practices for Web Article Style
Generating Content for Articles
Reprinting Original Content
Repurposing Original Content
Spinning Off Content for Different Audiences
First Stop for Publishing Articles: Blogs
Guest Blogging
Second Stop for Publishing Articles: Publications Seeking Content
Magazines
Newspapers
Huffington Post
Helium
Need to Get Your First Byline? A Few Ideas
Article Directories
eHow and Other Demand Media Sites
Additional Online Tools
Checklist, Step 8: Article Bank
Success Spotlight: Waterside Client Bob LeVitus
Chapter 9: Finding Your Voice: Radio, Podcasts, and More Audio Adventures
Your First Audio: Record a Sound Clip for Your Author Website
Planning Your First Recording
Record with Free Software
Upload Your File to Your Site
Pitching Local Talk Shows
The Pitch
When You’re Booked
Pitching Larger Radio Stations
The Top Book Radio Programmer: NPR
Finding Other National Radio Shows
Finding Online Podcast Interview Opportunities
iTunes Store Podcasts
Other Podcast Directories
Live Podcast Radio at BlogTalkRadio
Linking Up with Podcast Hosts
Making Your Own Online Radio Station (Podcast)
Finding Podcast Guests
Using BlogTalkRadio
Making a BTR Test Show
Going Live on BTR
Using Spreaker.com to Create and Broadcast Your Show
Making a Spreaker Test Broadcast
Going Live on Spreaker
Posting your Podcast Episodes to Your Website
Getting Your Podcast in the Directories
iTunes
Stitcher SmartRadio
How to Use Your Book Cover as Your Podcast Logo
Checklist, Step 9: Audio
Success Spotlight: Waterside Client Thom Hartmann
Chapter 10: Video: Book Trailers, YouTube, Linking, and More
The Rise of YouTube
More Reasons to Make Video Part of Your Platform
Author Video Strategy
Making a Book Trailer
Find Models
The Simple Interview Book Trailer Format
Make a Simple “Storyboard” on Paper
Prepare the Media Types That Fit Your Book
Choose Your Software
Importing Sound and Images to Movie Maker
Importing Sound and Images to iMovie
Record Video Clips of Yourself with your (Web) Camera
Combining All the