Your Video
Uploading Your Videos
Tagging Your Videos
Creating Your Own Connected YouTube Channel
Uploading your Videos to YouTube
Embedding Your Site Information on Your Uploaded Videos
Uploading Your Videos to Vimeo
Setting Up Your Vimeo Account
Vimeo Helps Make Your Video
Finding Community: Vimeo Groups
Linking Your Vimeo Videos
Video Blogging
Video Interviews
Checklist, Step 10: Video
Success Spotlight: Waterside Client Dr. Brian Alman
Chapter 11: Publish a Book Website to Attract More Audience
Think Like a Publisher
Create a Website for Each Book
Reason # 1: Multiple Sites Enable Readers to Find Your Book by Its Title and by Keywords
Reason #2: Your Book Website Doubles as an Online Bookstore
Reason #3: Your Book Website Is an Information Kiosk for Booksellers
Book Clubs, Booksellers, and Your Book Site
Choose a Model Book Site
Solve Needs to Attract Audience
A Simple Format for Your Book Website
Book Website Content Strategy
Best Practices in Creating Book Website Content
Create Your Book Site in WordPress
How to Create Your Press Room and Other Pages
Adding a Navigation Menu
Linking to Booksellers
Checklist, Step 11: Book Website
Success Spotlight: Waterside Client Tee Morris
Chapter 12: Amazon.com—Your Author Toolbox and World’s Largest Online Bookstore
Reasons Readers Flock to Amazon
Reasons to Use Amazon Author Central
Create Your Author Central Page
Adding Site Updates and Twitter Feeds to Your Author Page
Maintaining Your Author Page
Editing Book Details and Adding New Books
Link Your Author Website to Author Central
Amazon Book Reviews
Managing Amazon Reviews
Connecting Your Site to Amazon
Signing Up with Amazon Associates
Adding Associate Links on Your Site
Amazon Strategy #1: Connect with Your Readers on Your Author Page
Author Page Discussions
Join Amazon Customer Communities
Amazon Strategy #2: Create Listmania Lists
How to Create a Listmania List
Look Into Your Sales
Amazon Sales Rank
Join Search Inside the Book
Amazon Bestseller Campaign
More Tools
Checklist, Step 12: Amazon’s Author Toolbox
Success Spotlight: Waterside Client John C. Havens
Chapter 13: Motivate Your Audience to Talk About You: Book Reviews
Why Reviews Are Critical
How to Ensure Reviews: Build Your Audience in Advance
Motivating Readers to Talk About Your Book
Strategy for Managing Negative Reviews
Best Practices for Getting Reviews
Avoid Fake Reviews
Send Out Free Copies
Contact Everyone Who Is a Potential Reviewer for Your Book
Other Online Book Review Sites
Goodreads
Signing Up for the Goodreads Author Program
Your Author Dashboard
Adding Images and Videos
Connecting with Your Website and Blog
Connecting with Facebook
Participating in Groups
Giveaways
Shelfari
Connecting Shelfari to Amazon
Your Shelfari Author Page
Connecting with Your Website and Other Networks
Participating in Groups and Other Community Activities
LibraryThing
Becoming a LibraryThing Author
Connecting with Your Website and Other Networks
Groups on LibraryThing
Giveaways
Red Room
Becoming a Red Room Author
Completing Your Red Room Profile
Connect with Your Website and Blog
Connect with Facebook and Twitter
Create and Manage Content on Red Room
Review Others’ Books
Incorporate Reviews Into Your Author Platform
Checklist, Step 13: Reviews
Success Spotlight: Waterside Client David Busch