Lauren Maillian Bias

The Path Redefined


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entrepreneurs but also has a lot of inspirational thoughts and tips for those of us already in the midst of our entrepreneurial careers. I’m glad she took the time to share her energy and her wisdom.”

       —Joe Lonsdale, cofounder of Palantir Technologies and founding partner of Formation 8

      Praise for Lauren Maillian Bias

      “Lauren is wildly forthright but not to a fault. People don’t seem to communicate in normal language anymore; everything is shrouded in jargon and verbal jostling for control. But Lauren simply says things and asks you if you’re guilty of the above. It’s a refreshing trait that helps her get to the heart of the matter.

      Lauren is candid, passionate, curious, skeptical, and committed.”

       —Jaime Prieto, President, Global Brand Management, Ogilvy & Mather Worldwide

      “[Lauren] makes legitimate, lasting connections with people—anyone who has met [her] remembers a real conversation with [her]—and [she is] fantastic at remembering those connections with others.”

       —Erin M. Fuller, President of Coulter and former President of the Alliance of Women in Media Foundation

      “When I first met Lauren I was impressed with her freshness and exuberance for life. You could tell right away, she meant business and was there to make her presence felt.”

       —Donna Williams, Chief Audience Development Officer, the Metropolitan Museum of Art

      “Lauren is fiercely focused and graceful. She combines an open and honest approach to her relationships (which is rare) with an attention to detail and quality that few possess. Most of all, however, she is resilient, in the truest sense of the word. She is able to adapt and persevere in the face of whatever life deals her, and maintain her sense of dignity and grace through whatever circumstance.”

       —Caroline Ghosn, Founder and CEO, Levo League

      “[Lauren] approaches every situation with a solution … and with mounds of energy!”

       —Morin Oluwole, Chief of Staff to VP, Global Marketing Solutions, Facebook

      “I loved [Lauren’s] drive and tenacity, which wasn’t a commonality with teenagers I knew. [Lauren] began to intern with us and was exceptionally capable. I knew then she was a leader, not a follower. She had an energy that was intriguing. Little did Lauren know, her presence inspired me. The girl did not know what the word “no” meant. If she wanted something, she went after it and got it.

       —Rachel Noerdlinger, President of Communications and Public Relations, Noerdlinger Media, and Chief of Staff to the First Lady of New York City, Chirlane McCray

      THE

      PATH

      REDEFINED

      THE

      PATH

      REDEFINED

       Getting to the Top on

       Your Own Terms

      LAUREN MAILLIAN BIAS

      BenBella Books

      Dallas, TX

      This book is designed to provide accurate and authoritative information about entrepreneurship. Neither the author nor the publisher is engaged in rendering legal accounting, or other professional services, by publishing this book. If any such assistance is required, the services of a qualified financial professional should be sought. The author and publisher will not be responsible for any liability, loss, or risk incurred as a result of the use and application of any information contained in this book.

      Copyright © 2014 by Lauren Maillian Bias

      All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.

      BenBella Books, Inc.

      10300 N. Central Expressway

      Suite #530

      Dallas, TX 75231

       www.benbellabooks.com

      Send feedback to [email protected].

      First e-book edition: May 2014

       Library of Congress Cataloging-in-Publication Data

      Maillian Bias, Lauren.

      The path redefined : getting to the top on your own terms / Lauren Maillian Bias.

      pages cm

      Includes bibliographical references and index.

      ISBN 978-1-939529-76-3 (trade cloth : alk. paper)—ISBN 978-1-939529-77-0 (electronic) 1. Bias, Lauren Maillian. 2. Businesswomen—United States—Biography. 3. Entrepreneurship. 4. Success in business. I. Title.

      HC102.5.B53A3 2014

      650.1—dc23

      2013047392

Editing by Alexis Crisman Kelly Cover design by Sarah Dombrowsky
Copyediting by Francesca Drago Text design and composition by Publishers’
Proofreading by Brittany Dowdle Design and Production Services, Inc.
and Michael Fedison Printed by Bang Printing

      Distributed by Perseus Distribution

       www.perseusdistribution.com

      To place orders through Perseus Distribution:

      Tel: (800) 343-4499

      Fax: (800) 351-5073

      E-mail: [email protected]

       Significant discounts for bulk sales are available. Please contact Glenn Yeffeth at [email protected] or (214) 750-3628.

       To Jayden and Chloe—my loves, my life, and my inspiration. Thank you for proving that life holds enormous promise and for challenging me to make you proud.

      Contents



INTRODUCTION: FORGE YOUR OWN PATH
PART I Attract Opportunities (Be Prepared)
CHAPTER 1 This Entrepreneurial Life
CHAPTER 2