accounting, 38–39, 85, 89, 131. See also budgeting; financial management
accounting tools, 65–66
actual value insurance, 40
advertising, 76, 103–104. See also marketing
advisors, 27, 36, 37, 38–39, 45
angel investors, 31
answering machines, 52
assets, return on, 85
association memberships, 105
attention to detail, 58
B
backlinks, 100
backup media, 53
bank accounts, 57
bank payments, 73
bankers, 31, 39. See also debt financing
benefits, employee, 112–115
big picture viewpoint, 9–10, 58
bonuses, 114
break-even point, 80, 85, 88, 90–91
budget analysis, 91–94
budgeting. See also financial management
assistance and tools for, 64–66
break-even point in, 80, 85, 88, 90–91
contribution margin calculations in, 88–91, 135
direct cost projections, 67–72, 75, 78, 80, 89
estimates and, 80–83
fixed cost projections, 72–75, 78, 80, 89, 131
overhead projections, 77–80, 84