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International Practice Development in Health and Social Care


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us this is the safest, most cost‐effective model, the community wants it, there’s clearly a demand, this should be really easy, right? Maybe someone’s just overlooked this and once they see the facts, this will be sorted in less than a year.’ It would take us a further three years and persistent determination for Better Births Illawarra to achieve one of our goals.

      Through an opportunistic encounter with a midwife I was encouraged to speak up. This midwife said midwives often felt powerless to voice their concerns in the system. We sought other women’s voices who wanted to ‘direct their energy into something that they believe in’. An engaged and committed group of women gathered and it felt like women stepping up to protect and support other women –future mothers. Well prepared with the focus of significant change, we presented to the maternity executive decision‐makers. We called for an expansion of the MGP in line with community demand and a refurbishment of the birth suites. We were not talking about a colour scheme change. What we wanted was the use of the BUDset tool (Foureur et al. 2010) to audit the current space and to make scientific decisions on how it could be improved to facilitate normal birth.

      Our group opportunistically connected and engaged with a midwifery PhD candidate who facilitated the collation of evidence, a midwifery academic to advise on birth unit redesign, and a journalism student who published an article in the local paper titled ‘Seven out of ten miss out’. This article would be the game changer, the turning point that opened doors for our group and gained us a seat at the table as advocates for health reform. A valuable position of influence but a complex one as well; we walked a tightrope trying to build a relationship (with staff) and have a voice, to be taken seriously and to be heard. Staff were not used to working with advocates; three years later we are still working out how to effectively collaborate.

      The birth unit design was completed in July 2020 after funding was provided, and Better Births Illawarra remains at the table to provide the voice for birthing women.

      All four authors have described a turning point with engagement in the methodology and philosophy of PD. We accidently or inadvertently fell upon PD when we were in search of answers to how we could improve the quality and safety of maternity care. We are now committed advocates of the process and believe in the crucial adoption of PD for supporting effective change. Our experiences were not limited by clinical discipline or professional position, by health service or boundaries of nations. This fact convinced us that with the right tools, contextual readiness, authentic willingness to engage in the process and seizing available opportunity, PD could be used in any setting and be effective for any change process regardless of the specifics of the change.

      You may not yet be familiar with the methodology of PD. What you may have is recognition of opportunities for improvement in clinical practices, you may have some specific concerns with teamwork or organisational practices and don’t know what to do or where to go, or you may be curious about other ways of working or being. We encourage you to have the courage to explore PD as a way of transforming the here and now. PD has been the turning point in our transformation, and it could be for you; are you ready for the challenge?

       ‘We often set out to make a difference in the lives of others only to discover we have made a difference to our own’

       (Ellie Braun‐Haley, Canadian author)

      1 Adams, C. (2017). Assessing ‘readiness for change’ in organisational culture: a descriptive study using a sequential explanatory mixed method design. PhD. University of Technology Sydney.

      2 Adams, C., Dawson, A. and Foureur, M. (2016). Exploring a peer nomination process, attributes, and responses of health professionals nominated to facilitate interprofessional collaboration. International Journal of Childbirth 6 (4): 234–245.

      3 Berwick, D. (2013). Improving the Safety of Patients in England: a promise to learn – a commitment to act. London, UK: National Advisory Group on the Safety of Patients in England. https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/226703/Berwick_Report.pdf (accessed 22 July 2020).

      4 Crowe, C. and Manley, K. (2019). Assessing contextual readiness: the first step towards maternity transformation. International Practice Development Journal 9 (2). https://doi.org/10.19043/ipdj.92.006

      5 Department of Health and Social Care (2016). Safer maternity care: next steps towards the national maternity ambition. London: Department of Health and Social Care. https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/560491/Safer_Maternity_Care_action_plan.pdf (accessed 22 July 2020).

      6 Downe, S., Byrom, S., Finlayson, K. et al. (2009). East Lancashire Childbirth Choices Project: choice, safety and collaboration. Lancashire, United Kingdom: UCLan Research in Childbirth and Health (ReaCH) Research Group, University of Central Lancashire.

      7 Foureur, M., Leap, N., Davis, D. et al. (2010). Developing the Birth Unit Design Spatial Evaluation Tool (BUDSET) in Australia: a qualitative study. Health Environments Research and Design 3 (4): 43–57.

      8 Glasgow, J.M., Yano, E.M. and Kaboli, P.J. (2013). Impacts of organizational context on quality improvement. American Journal of Medical Quality 28 (3): 196–205.

      9 Guerrero, E.G. and Kim, A. (2013). Organizational structure, leadership and readiness for change and the implementation of organizational cultural competence in addiction health services. Evaluation and Program Planning 40: 74–81.

      10  Hastie, C. and Fahy, K. (2011). Inter‐professional collaboration in delivery suite: a qualitative study. Women and Birth 24 (2): 72–79.

      11 Health Information and Quality Authority (2015). Report of the Investigation into the Safety, Quality and Standards of Services Provided by the Health Service Executive to Patients in the Midland Regional Hospital. Portlaoise, Dublin: Health Information and Quality Authority. tinyurl.com/HIQA‐portlaoise (accessed 1 May 2018).

      12 Kirkup, B. (2015). The Report of the Morecombe Bay Investigation. London: Department of Health and Social Care. tinyurl.com/Kirkup‐MB (accessed 1 April 2018).

      13 Krein, S.L., Damschroder, L.J., Kowalski, C.P. et al. (2010). The influence of organizational context on quality improvement and patient safety efforts in infection prevention: a multi‐center qualitative study. Social Science & Medicine 71 (9): 1692–1701.

      14 Latta, G.F. (2009). A process model of organizational change in cultural context (OC3 model): the impact of organizational culture on leading change. Journal of Leadership & Organizational Studies 16 (1): 19–37.

      15 Lau, R., Stevenson, F., Ong, B.N. et al. (2016). Achieving change in primary care – causes of the evidence to practice gap: systematic reviews of reviews. Implementation Science 11 (40). https://doi.org/10.1186/s13012‐016‐0396‐4

      16 Lavoie‐Tremblay, M., O’Connor, P., Lavigne, G.L. et al. (2015). Effective strategies to spread redesigning care processes among healthcare teams. Journal of Nursing Scholarship 47 (4): 328–337.

      17 Lee,