Thorstein Veblen

The Mastery of Success


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at the Cape, the apparatus was conveyed, in four days’ time, to the great elevated plain, thirty-five miles to the N.E. of Cape Town, on trains drawn by two relief-teams of oxen, eighteen to a team, the ascent aided by gangs of Dutch boors. For the details of the huge fabric in which the lens and its reflectors were set up, I must refer the curious reader to the pamphlet itself—not that the presence of the “Dutch boors” alarms me at all, since we have plenty of boors at home, and one gets used to them in the course of time, but because the elaborate scientific description of the structure would make most readers see “stars” in broad daylight before they get through.

      I shall only go on to say that, by the 10th of January, everything was complete, even to the two pillars “one hundred and fifty feet high!” that sustained the lens. Operations then commenced forthwith, and so, too, did the “special wonder” of the readers. It is a matter of congratulation to mankind that the writer of the hoax, with an apology (Heaven save the mark!) spared us Herschel’s notes of “the Moon’s tropical, sidereal, and synodic revolutions,” and the “phenomena of the syzygies,” and proceeded at once to the pith of the subject. Here came in his grand stroke, informing the world of complete success in obtaining a distinct view of objects in the moon “fully equal to that which the unaided eye commands of terrestrial objects at the distance of a hundred yards, affirmatively settling the question whether the satellite be inhabited, and by what order of beings,” “firmly establishing a new theory of cometary phenomena,” etc., etc. This announcement alone was enough to take one’s breath away, but when the green marble shores of the Mare Nubium; the mountains shaped like pyramids, and of the purest and most dazzling crystalized, wine-colored amethyst, dotting green valleys skirted by “round-breasted hills;” summits of the purest vermilion fringed with arching cascades and buttresses of white marble glistening in the sun—when these began to be revealed, the delight of our Lunatics knew no bounds—and the whole town went moon-mad! But even these immense pictures were surpassed by the “lunatic” animals discovered. First came the “herds of brown quadrupeds” very like a—no! not a whale, but a bison, and “with a tail resembling that of the bos grunniens”—the reader probably understands what kind of a “bos” that is, if he’s apprenticed to a theatre in midsummer with musicians on a strike; then a creature, which the hoax-man naïvely declared “would be classed on earth as a monster”—I rather think it would!—“of a bluish lead color, about the size of a goat, with a head and a beard like him, and a single horn, slightly inclined forward from, the perpendicular”—it is clear that if this goat was cut down to a single horn, other people were not! I could not but fully appreciate the exquisite distinction accorded by the writer to the female of this lunar animal—for she, while deprived of horn and beard, he explicitly tells us, “had a much larger tail!” When the astronomers put their fingers on the beard of this “beautiful” little creature (on the reflector, mind you!) it would skip away in high dudgeon, which, considering that 240,000 miles intervened, was something to show its delicacy of feeling.

      Next in the procession of discovery, among other animals of less note, was presented “a quadruped with an amazingly long neck, head like a sheep, bearing two long spiral horns, white as polished ivory, and standing in perpendiculars parallel to each other. Its body was like that of a deer, but its forelegs were most disproportionately long, and its tail, which was very bushy and of a snowy whiteness, curled high over its rump and hung two or three feet by its side. Its colors were bright bay and white, brindled in patches, but of no regular form.” This is probably the animal known to us on earth, and particularly along the Mississippi River, as the “guyascutus,” to which I may particularly refer in a future article.

      But all these beings faded into insignificance compared with the first sight of the genuine Lunatics, or men in the moon, “four feet high, covered, except in the face, with short, glossy, copper-colored hair,” and “with wings composed of a thin membrane, without hair, lying snugly upon their backs from the top of their shoulders to the calves of their legs,” “with faces of a yellowish flesh-color—a slight improvement on the large ourang-outang.” Complimentary for the Lunatics! But, says the chronicler, Lieutenant Drummond declared that “but for their long wings, they would look as well on a parade-ground as some of the cockney militia!” A little rough, my friend the reader will exclaim, for the aforesaid militia.

      Of course, it is impossible, in a sketch like the present, to do more than give a glimpse of this rare combination of astronomical realities and the vagaries of mere fancy, and I must omit the Golden-fringed Mountains, the Vale of the Triads, with their splendid triangular temples, etc., but I positively cannot pass by the glowing mention of the inhabitants of this wonderful valley—a superior race of Lunatics, as beautiful and as happy as angels, “spread like eagles” on the grass, eating yellow gourds and red cucumbers, and played with by snow-white stags, with jet-black horns! The description here is positively delightful, and I even now remember my poignant sigh of regret when, at the conclusion, I read that these innocent and happy beings, although evidently “creatures of order and subordination,” and “very polite,” were seen indulging in amusements which would not be deemed “within the bounds of strict propriety” on this degenerate ball. The story wound up rather abruptly by referring the reader to an extended work on the subject by Herschel, which has not yet appeared.

      One can laugh very heartily, now, at all this; but nearly everybody, the gravest and the wisest, too, was completely taken in at the time: and the “Sun,” then established at the corner of Spruce street, where the “Tribune” office now stands, reaped an increase of more than fifty thousand to its circulation—in fact, there gained the foundation of its subsequent prolonged success. Its proprietors sold no less than $25,000 worth of the “Moon Hoax” over the counter, even exhausting an edition of sixty thousand in pamphlet form. And who was the author? A literary gentleman, who has devoted very many years of his life to mathematical and astronomical studies, and was at the time connected as an editor with the “Sun”—one whose name has since been widely known in literature and politics—Richard Adams Locke, Esq., then in his youth, and now in the decline of years. Mr. Locke, who still survives, is a native of the British Isles, and, at the time of his first connection with the New York press, was the only short-hand reporter in this city, where he laid the basis of a competency he now enjoys. Mr. Locke declares that his original object in writing the Moon story was to satirize some of the extravagances of Doctor Dick, and to make some astronomical suggestions which he felt diffident about offering seriously.

      Whatever may have been his object, his hit was unrivaled; and for months the press of Christendom, but far more in Europe than here, teemed with it, until Sir John Herschel was actually compelled to come out with a denial over his own signature. In the meantime, it was printed and published in many languages, with superb illustrations. Mr. Endicott, the celebrated lithographer, some years ago had in his possession a splendid series of engravings, of extra folio size, got up in Italy, in the highest style of art, and illustrating the “Moon Hoax.”

      Here, in New York, the public were, for a long time, divided on the subject, the vast majority believing, and a few grumpy customers rejecting the story. One day, Mr. Locke was introduced by a mutual friend at the door of the “Sun” office to a very grave old orthodox Quaker, who, in the calmest manner, went on to tell him all about the embarkation of Herschel’s apparatus at London, where he had seen it with his own eyes. Of course, Locke’s optics expanded somewhat while he listened to this remarkable statement, but he wisely kept his own counsel.

      The discussions of the press were very rich; the “Sun,” of course, defending the affair as genuine, and others doubting it. The “Mercantile Advertiser,” the “Albany Daily Advertiser,” the “New York Commercial Advertiser,” the “New York Times,” the “New Yorker,” the “New York Spirit of ‘76,” the “Sunday News,” the “United States Gazette,” the “Philadelphia Inquirer,” and hosts of other papers came out with the most solemn acceptance and admiration of these “wonderful discoveries,” and were eclipsed in their approval only by the scientific journals abroad. The “Evening Post,” however, was decidedly skeptical, and took up the matter in this irreverent way:

      “It is quite proper that the “Sun” should be the means of shedding so much light on the Moon. That there should be winged people in the moon does not strike us as