Дмитрий Мазурин

Одиссея российского топ-менеджера. Как сделать бизнес сильнее в эпоху кризиса


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консультации, курсы, тренинги, книги и другие обучающие материалы, которые не несут никакой реальной ценности. Часто компилируют чужие материалы, занимаясь откровенным плагиатом. Представляются консультантами, бизнес-тренерами, коучами и пр.

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      Маржа (экон.) – разница между себестоимостью товара и ценой, по которой продают товар.

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      Вендор (бизнес-жаргон, англ. vendor) – компания, производящая и/или поставляющая товары и услуги под собственным брендом.

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      Адизес И. Управляя изменениями. М.: Манн, Иванов и Фербер, 2012.

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      Сенека – римский философ-стоик, поэт и государственный деятель. Воспитатель Нерона.

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