rest of the words in this sentence were made ten
times as large as they are, and _DID_ and _THOUGHT_ were kept at their
present size, they would still be emphatic, because different.
Take the following from Robert Chambers' novel, "The Business of Life."
The words _you_, _had_, _would_, are all emphatic, because they have been
made different.
He looked at her in angry astonishment.
"Well, what do _you_ call it if it isn't cowardice--to slink off
and marry a defenseless girl like that!"
"Did you expect me to give you a chance to destroy me and poison
Jacqueline's mind? If I _had_ been guilty of the thing with
which you charge me, what I have done _would_ have been
cowardly. Otherwise, it is justified."
A Fifth Avenue bus would attract attention up at Minisink Ford, New
York, while one of the ox teams that frequently pass there would attract
attention on Fifth Avenue. To make a word emphatic, deliver it
differently from the manner in which the words surrounding it are
delivered. If you have been talking loudly, utter the emphatic word in a
concentrated whisper--and you have intense emphasis. If you have been
going fast, go very slow on the emphatic word. If you have been talking
on a low pitch, jump to a high one on the emphatic word. If you have
been talking on a high pitch, take a low one on your emphatic ideas.
Read the chapters on "Inflection," "Feeling," "Pause," "Change of
Pitch," "Change of Tempo." Each of these will explain in detail how to
get emphasis through the use of a certain principle.
In this chapter, however, we are considering only one form of emphasis:
that of applying force to the important word and subordinating the
unimportant words. Do not forget: this is one of the main methods that
you must continually employ in getting your effects.
Let us not confound loudness with emphasis. To yell is not a sign of
earnestness, intelligence, or feeling. The kind of force that we want
applied to the emphatic word is not entirely physical. True, the
emphatic word may be spoken more loudly, or it may be spoken more
softly, but the _real_ quality desired is intensity, earnestness. It
must come from within, outward.
Last night a speaker said: "The curse of this country is not a lack of
education. It's politics." He emphasized _curse, lack, education,
politics_. The other words were hurried over and thus given no
comparative importance at all. The word _politics_ was flamed out with
great feeling as he slapped his hands together indignantly. His emphasis
was both correct and powerful. He concentrated all our attention on the
words that meant something, instead of holding it up on such words as
_of this_, _a_, _of_, _It's_.
What would you think of a guide who agreed to show New York to a
stranger and then took up his time by visiting Chinese laundries and
boot-blacking "parlors" on the side streets? There is only one excuse
for a speaker's asking the attention of his audience: He must have
either truth or entertainment for them. If he wearies their attention
with trifles they will have neither vivacity nor desire left when he
reaches words of Wall-Street and skyscraper importance. You do not dwell
on these small words in your everyday conversation, because you are not
a conversational bore. Apply the correct method of everyday speech to
the platform. As we have noted elsewhere, public speaking is very much
like conversation enlarged.
Sometimes, for big emphasis, it is advisable to lay stress on every
single syllable in a word, as _absolutely_ in the following sentence:
I ab-so-lute-ly refuse to grant your demand.
Now and then this principle should be applied to an emphatic sentence by
stressing each word. It is a good device for exciting special
attention, and it furnishes a pleasing variety. Patrick Henry's notable
climax could be delivered in that manner very effectively:
"Give--me--liberty--or--give--me--death." The italicized part of the
following might also be delivered with this every-word emphasis. Of
course, there are many ways of delivering it; this is only one of several
good interpretations that might be chosen.
Knowing the price we must pay, the sacrifice we must make, the
burdens we must carry, the assaults we must endure--knowing full
well the cost--yet we enlist, and we enlist for the war. For we
know the justice of our cause, and _we know, too, its certain
triumph._
--_From "Pass Prosperity Around,"_ by ALBERT J. BEVERIDGE,
_before the Chicago National Convention of the Progressive Party_.
Strongly emphasizing a single word has a tendency to suggest its
antithesis. Notice how the meaning changes by merely putting the
emphasis on different words in the following sentence. The parenthetical
expressions would really not be needed to supplement the emphatic words.
_I_ intended to buy a house this Spring (even if you did not).
I _INTENDED_ to buy a house this Spring (but something
prevented).
I intended to _BUY_ a house this Spring (instead of renting as
heretofore).
I intended to buy a _HOUSE_ this Spring (and not an automobile).
I intended to buy a house _THIS_ Spring (instead of next
Spring).
I intended to buy a house this _SPRING_ (instead of in the
Autumn).
When a great battle is reported in the papers, they do not keep
emphasizing the same facts over and over again. They try to get new
information, or a "new slant." The news that takes an important place in
the morning edition will be relegated to a small space in the late
afternoon edition. We are interested in new ideas and new facts. This
principle has a very important bearing in determining your emphasis. Do
not