Алексей Жуков

Цифровой сарафанный маркетинг в стоматологии


Скачать книгу

рекламы.

Договариваемся о терминах

      Если вы наберёте в поисковике термины «сарафанное радио» и «сарафанный маркетинг», то найдете разные трактовки этих терминов. А вот по запросу «цифровой сарафанный маркетинг» пока ещё не встретите определения (на момент написания настоящего руководства), этот термин я ввёл в оборот в июне 2020 г.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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