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A Companion to Motion Pictures and Public Value


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neglected or bypassed in the contexts of power and institutions where authorship is attributed.

      This is significant because a film reference gets reprinted, repeated, and relied upon by others. If, by attributing authorship to one person, it implicitly attributes creativity to just one person, it is causing harm. This “harm” manifests in quantifiable ways such as wages and prestigious invitations. Calling a film “a Scorsese film” for example, has the effect over time of securing more money and visibility to him than the editor with whom he works so consistently, Thelma Schoonmaker. But the “harm” also operates in less quantifiable social and cultural spheres. Reinforcing ideas of sole authorship in filmmaking reinforces, we argue, misapprehensions about creative process. This may impede development of better methods of creating and collaborating. Adding “et al.” implies what we try to demonstrate here: that filmmaking creativity is distributed creativity, and if acknowledged as such is a rich source of film’s public value.

      So, this essay is essential preliminary work to ground a future case for an “et al.” approach to authorship, with its institutional ramifications. In this chapter we focus primarily on creativity, on the complex processes and resources involved in making novel, surprising, and valuable films (Boden 2010). While directors are not sole creators, it is not necessary to take anything away from recognition of directors as creative artists. Rather we can add a more informed, empirically demonstrable understanding of the generation of ideas in the distributed cognitive systems in which films are made.

      Film-Directing—A First-Person Account

      We begin with images (Figures 4.1 and 4.2). We ask what different people and different things actually do on a film set to create those images, and what kinds of agency their different roles allow them in shaping the eventual outcome, the film. We use this firsthand account of a director’s experience to provide empirical evidence of significant creative actions and decision making being authoritatively executed by different “departments” of a standard film crew, even as the director retains and authoritatively executes the creative responsibilities of her role.

      Figure 4.1 Esfir Shub (as played by Victoria Haralabidou) and her assistant (Violette Ayad) in a frame from “Reel 2” of I want to make a film about women. (Pearlman et al. 2020

      Figure 4.2 Varvara Stepanova (as played by Inga Romantsova) and Esfir Shub (as played by Victoria Haralabidou) in a frame from “Reel 2” of I want to make a film about women. (Pearlman et al. 2020

      I begin with design. Designers are responsible for everything you see in the image except for the performance and the light. Take away design, and you have naked women in a lit studio. Well, actually you probably do not, since the women would not show up for work under those circumstances. Take away design, and you have light in a studio and actors on strike. The actors are not just angry because they do not have clothes. Take away design, and you take away their key co-creators of character. Actors create action in space, and designers create space for action. The director, in a physical, material, actual sense, creates neither. She gives direction. Not instruction, direction.