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A Companion to Motion Pictures and Public Value


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of the film, does not really “make” anything except decisions. Decisions about offers made to them by other creative people in the filmmaking team, decisions about what “direction” to lead in. The director’s role on the crew is to be the central node of coordination. This is a vital role, of course, implemented in many different ways by different directors in different contexts: the director develops a capacity for situated anticipation, navigating or weaving a path-dependent trajectory through tangled fields of affordances (Rietveld and Kiverstein 2014; van Dijk and Rietveld 2018). As the director, I talk to every other member of the key crew (they talk to/direct the members of their own departments). I am responsible, for example, for making sure that the sound design, done months after the shoot, is “coordinated” with the image design, because the sound designer and the production designer will never meet. I do not literally make sounds or images; I make sure they all cohere with each other and move in the same direction.

      Distributed Creativity

      Creative processes do not, in general, occur wholly in the mind or brain of a single individual. Rather, they are often spread or distributed: both (sometimes) across the brains and bodies of collaborating participants, and (typically) across objects, technologies, locations, systems, and environments. We are thinking here of the central contributing cognitive, imaginative, emotional, motor, and social processes which drive creative work that turns out to be (more or less) novel, surprising, and valuable (Boden 2010). Among these processes (in no particular order) are visualizing, feeling, decision making, designing, acting and interacting, selecting, remembering, making, wondering, composing, and perceiving. Everyone engages in these activities, but they operate in many different ways and contexts. The claim that creativity is distributed, which we can make in both critical and constructive modes, is that—at least in the context of culturally-embedded art forms such as film, dance, and music—these are embodied processes stretching across specific systems or ecologies of practice. This increasingly influential distributed approach to creativity falls out of broader situated and anti-individualist movements within the cognitive sciences (Hutchins 1995; Clark 1997; Barrett 2011; Newen, De Bruin, and Gallagher 2018). These wider theoretical shifts depict our mental and emotional lives as always already to some extent cultural, collaborative, and creative: but they also afford rich resources for analyzing specific forms of creativity in the arts, and for working with practitioners for mutual benefit (Sawyer and DeZutter 2009; Preston 2013; van der Schyff et al. 2018; Torrance and Schumann 2019).

      In a critical mode, we claim that creative cognition is not a hidden, private, inner source of decisions and actions: rather, it is a worldly, public, and emergent action or interaction. Distributed creativity can thus be framed as a critique of residual individualism in thinking about the arts, of the modernist-romantic cult of genius. Clarke and Doffman, introducing their book Distributed Creativity: collaboration and improvisation in contemporary music (2017), note that “the twenty-first century is still in thrall to an early-nineteenth-century vision of the heroic individual creator—even as the most distributed technologies of production that have ever existed increasingly come to pervade our lives and our music.” They aim “to redress the balance by bringing creativity’s hidden side—its distributed other, with all its contradictions and uncertainties—into the light” (2017, x). Riffing on David Byrne’s attack on the “romantic notion” of creativity in How Music Works (Byrne 2017), Mike Wheeler aims to reveal and then undermine the natural assumption that creative processes must start with and in the individual mind:

      We can barely see the cognitive mechanisms underpinning creativity because our heads are in the way. Once this cranial obstruction is fully removed, the path of creation is revealed to be routinely constituted by dynamic arrays of body-involving and environment-involving processing loops. In other words, the creative mind is embodied, embedded and extended. (Wheeler 2018, 247)

      In the case of film, the distributed framework opens up new avenues of positive inquiry into the complex ecologies of filmmaking.

      In a constructive mode, then, we can examine specific ways in which the component processes of creative cognition and action are realized in unique settings. Remembering, sensing, constructing, and decision making are hybrid processes, involving not just subjective and neural but also bodily, material, and social resources. These are embodied, collaborative, worldly, and practical cognitive skills. Such heterogeneous resources, each with their own dynamics, timescales, histories, formats, and tendencies, can complement each other (Sutton 2010; Colombetti and Krueger 2015). This kind of systemic ecological view does not debunk or efface the aesthetic role of individuals in creative processes, or downplay the originality of work produced in unique cultural contexts. Because humans are thus interactive and integrative, the extent of our reliance on other people, routines, artifacts, cultural norms, and environmental support is not a deficit or weakness but ordinary interdependent distributed agency (Hutchins 2010; Sutton 2015; Harcourt 2016). In gaining skills in a particular creative domain, we rely on (social and material) scaffolding to support and anchor our learning and early practice. With developing expertise, artists become so firmly and effectively enculturated in the practices and norms of their field that they may even begin to transform or reject those norms. That is not the dismantling of all scaffolding but its transformation: even the maverick film director continues to rely on vast and uneven arrays of technological and institutional resources, and especially on other skillful practitioners working together across distinctive roles. To urge attention to these ecologies of filmmaking practice is not to erase individual creativity but to understand it better. It is not to