Badania jako podstawa projektowania user experience. Iga Mościchowska

      33

      N.P. Li, J. Bailey, D.T Kenrick, J.W. Linsenmeier, The necessities and luxuries of mate preferences: Testing the tradeoffs, „Journal of Personality and Social Psychology” 2002, nr 82(6).

      34

      J. Natoli, 4 reasons focus groups don’t work, Give Good UX, http://www.givegoodux.com/4-reasons-focus-groups-dont-work/ [dostęp: 18.06.2012].

      35

      S. Krug, Don't Make Me Think: A Common Sense Approach to Web Usability, wyd. 2, New Riders, 2005; tłum. własne.

      36

      K. Mazurek-Łopacińska (red.), Badania marketingowe. Teoria i praktyka, PWN, Warszawa 2005.

      37

      K. Soucy, Collaging: Getting Answers To The Questions You Don’t Know To Ask, Smashing Magazine, 2012, http://www.smashingmagazine.com/2012/02/06/collaging-getting-answers-questions-you-dont-know-ask/.

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1

Za: Statista, Number of apps available in leading app stores as of July 2014, http://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/.

2

Tech-or-treat: consumers are sweet on mobile apps, The Nielsen Company, http://www.nielsen.com/us/en/insights/news/2014/tech-or-treat-consumers-are-sweet-on-mobile-apps.html [dostęp: 10.30.2014].

3

J.M. Skibsted, User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea, Fast Company, http://www.fastcodesign.com/1663220/user-led-innovation-cant-create-breakthroughs-just-ask-apple-and-ikea [dostęp: 3.03.2014].

4

If I had asked my customers what they wanted they would have said a faster horse; tłum. własne.

5

Za: P. Vlaskovits, Henry Ford, Innovation, and That „Faster Horse” Quote, Harvard Business Review, https://hbr.org/2011/08/henry-ford-never-said-the-fast/ [dostęp: 29.08.2011].

6

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them; tłum. własne.

7

F. Reichheld, R. Markey, The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World, Harvard Business Review Press, 2011.

8

Hiding in the Bushes with Steve Jobs, Zurb Blog, http://zurb.com/article/588/hiding-in-the-bushes-with-steve-jobs [dostęp: 22.02.2011].

9

„We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Apple’s products, services, and customer communications.”, za: http://www.apple.com/privacy/.

10

T. Wood, Design research and the new creativity, FoolProof, http://www.foolproof.co.uk/thinking/design-research-and-the-new-creativity/; tłum. własne [dostęp: 16.01.2014].

11

K. Goodwin, Designing for the digital age, How to create human-centered products and services, Wiley Publishing, Inc., Indianapolis 2009; tłum. własne.

12

ISO 9241-210:2010, Ergonomics of human-system interaction – Part 210: Human-centred design for interactive systems.

13

Definitions of User Experience and Usability, UXPA, https://uxpa.org/resources/definitions-user-experience-and-usability.

14

ISO 9241-210:2010, Ergonomics of human-system interaction – Part 210: Human-centred design for interactive systems.

15

J.J. Garett, The Elements of User Experience: User-Centered Design for the Web and Beyond, Second Edition, New Riders, Berkeley 2011; tł

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