Георгий Андреев

Дизайн-мышление. Создание инноваций

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разработанная в IDEO в 2001 году и адаптированная для работы с социальными проектами, получила название 3I (Inspiration, Ideation, Implementation) по имени трех концептуальных «зон» процесса – Inspiration («Побуждение к действию»), Ideation («Генерация идей»), Implementation («Реализация»). Первая концептуальная «зона» дизайн-мышления («Побуждение к действию») включает следующие этапы: выявление и описание проблемы, постановка задачи, наблюдение за поведением целевой группы потребителей в повседневной обстановке, характерной для этой группы (Рис. 1.2)

      Конец ознакомительного фрагмента.

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