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| CAPÍTULO2 | Trayectoria profesional para entrenadores personales |
OBJETIVOS
Los entrenadores personales deben ser capaces de:
• Analizar las expectativas habituales de los clientes en lo que respecta a su entrenador personal.
• Examinar los potenciales puntos de partida y trayectorias profesionales.
• Destacar las opciones de formación continuada y desarrollo profesional.
• Identificar las expectativas profesionales del entrenador personal.
El emblemático Jack LaLanne fue, sin duda, uno de los principales entrenadores personales profesionales que dio una dimensión de masas al entrenamiento personal a través de la televisión. Fue, de hecho, el primero en constituirse en imagen pública identificable como experto y motivó a millones de personas para que hicieran ejercicio gracias al poder de ese medio de comunicación. Ciertamente aprovechó un éxito que lo llevó, a lo largo de una carrera profesional de 74 años, a crear una extensa red de gimnasios y a comercializar productos tan diversos como combas de salto o licuadoras de zumos.
Aunque se popularizó a finales de los años setenta, cuando comenzaron a dar a conocer su actividad los entrenadores personales de celebridades del mundo del cine o de famosos tenistas, el entrenamiento personal adquirió notoriedad como actividad profesional por sí misma a través del trabajo de los pioneros en este ámbito, localizados fundamentalmente en Nueva York y Hollywood, California. Estos precursores crearon centros de entrenamiento personal, que solían impartir clases de 30 o 60 min de entrenamiento de fuerza y resistencia. Trabajaban para figuras conocidas del mundo del espectáculo, campeones de tenis, presentadores de televisión, reputados hombres de negocios o afamadas bailarinas. El planteamiento personalizado de la mejora de la condición física tuvo tanto éxito que los equipos de deporte profesional comenzaron a contratar especialistas en entrenamiento de fuerza (lo que conduciría a la formación de la National Strength and Conditioning Association, en 1978). Actores y actrices contrataban los servicios de entrenadores personales para que trabajaran